Travel search at PhoCusWright: Is it a promise or a threat? | travelweekly.com
Debate about the next generation of travel search engines and their competition with online agencies permeated the PhoCusWright Executive Conference here. From the conference stage to exhibitors’ booths and evening cocktail parties, the buzzword was "search." Travel-search proponents said their companies’ offerings will take hold because they are tapping into the established shopping techniques of millions of online consumers. Online agencies countered that they -- and not the search engines -- provide better value to consumers and suppliers.
