Hyatt Targets Generation X With New Hotels | reuters.com
Global Hyatt Corp. said on Monday it was looking to attract customers in their twenties and thirties for its upscale extended-stay and limited-service hotels to take market share from competitors. "The target has always been the mid-week road warrior -- that was the baby boomer mentality. Now, the market is more fragmented and people are mixing business with leisure," Jim Abrahamson, Hyatt's senior vice president of acquisition and development, said at an industry conference.
