Langham Hotels International’s Unveils Elegant New-look Website with Top Performance Engine
Key Online Marketing Platform Set To Stimulate Revenues in Tough Economy
New user-friendly features include:
- Googlemaps for guests to find nearby local attractions and information including the ability to download street directions
- City Guide – powered by Frommers.com
- Tripadvisor.com guest comments – allowing web surfers to view candid comments from other guests and make a more informed decision
- New imagery in each section so guests can see exactly what room types they are booking rather than one gallery containing all images
- Dynamic personalised e-brochures created in seconds allowing guests to download relevant data including MICE, Spa, Rooms and Dining.
- Simplified E-news functions so guests can sign up by areas of interest quickly and the minimal hassle.
Langhamhotels.com can be updated daily with the latest information on promotions, Best Available Rates and enhanced with the latest hotel, city and company information using an advanced Content Management System (CMS).
Visuals and galleries have also been optimised for speedy load times. It also features alternative text sizing options for ease of use by the visually impaired.
Behind the elegant façade of new features, the overhauled engine will result in better search rankings and generate greater web traffic leading to improved bookings. Early indications during testing have seen web traffic increase by 15%. Download times have also improved with simultaneous mirror site downloading across the globe.
In 2008, prior to the revamp, Langhamhotels.com generated significant incremental revenues with room nights business up almost 30%. The new-look website and sophisticated engine is forecasted to improve business by a further 30%.
“Our service in a virtual world matches our brand values in the real world – this is the key to the success of our website and internet marketing strategy. The new-look Langhamhotels.com will take our online strategy to the next level,” said Bob van den Oord, Vice President – Sales & Marketing for Langham Hotels International.
“In this challenging global economy, our website is a strategic tool that will help to grow our market share and build brand presence to deliver exceptional returns on investment.” said Mr van den Oord.
About Langham Hotels International & Its Affiliates
Langham has a legendary hotel heritage dating back to 1865 when The Langham in London originally opened as Europe’s first Grand Hotel. For over 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses creating a truly unique hotel experience.
The group is pursuing an aggressive portfolio growth strategy using its distinctive brands and affiliate – The Langham, Langham Place and Eaton. Currently 15 hotels, including affiliates, are open or in the pipeline across four continents.
The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality
Eaton, a premium four-star affiliate property, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.
Langham Hotels International is a wholly-owned company of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.
Reservations for Langham hotels can be made by logging onto or .
Vice President - Communications
Phone: (852) 3552 3938
Fax: (852) 3552 3902