The commotion of a busy hotel—whether at the front desk, in the dining room, or by the pool—makes listening difficult for service staff. Taking note of this noise, a survey conducted by Cornell professor Judi Brownell makes clear that hospitality managers believe effective listening is critical to service excellence and to a hotel's success. Brownell outlines the critical connection between effective listening and service excellence in a new report from Cornell's Center for Hospitality Research.

The hotel management report, “Fostering Service Excellence through Listening: What Hospitality Managers Need to Know,” is available at no charge from the center at .

“Managers in the survey did not think that members of their organization listen all that well,” said Brownell. “While listening training would improve employees' skills, our survey identified two challenges. First, most people overestimate their ability to listen effectively and, second, the managers in this survey were unsure exactly how to go about developing the listening skills of their service staff. Fortunately, listening competence can be significantly improved by implementing the strategies in this report.”

Brownell is able to offer specific guidelines for improving skills at each point in the listening process due to her analysis and creation of a framework for effective listening. As presented in the Cornell report, the HURIER model outlines six steps of effective listening: Hearing, Understanding, Remembering, Interpreting, Evaluating, and Responding to messages. In addition to strategies related to this practical model, the report summarizes the best listening competency practices offered by the managers in the survey.

Thanks to the support of the Center for Hospitality Research partners listed below, all publications posted on the center's website are available free of charge, at .

About the Center for Hospitality Research

The purpose of the Center for Hospitality Research is to enable and conduct research of significance to the global hospitality and related service industries. CHR also works to improve the connections between academe and industry, continuing the School of Hotel Administration's long-standing tradition of service to the hospitality industry. Founded in 1992, CHR remains the industry's foremost creator and distributor of timely research, all of which is posted at no charge for all to use. In addition to its industry advisory board, CHR convenes several industry roundtables each year for the purpose of identifying new issues affecting the hospitality industry.

Center Members: Accenture • Access Point Financial, Inc. • Barclaycard US • Cvent • Davis & Gilbert LLP • Deloitte & Touche USA LLP • DerbySoft • Four Seasons Hotels and Resorts • Fox Rothschild LLP • Hilton Worldwide • Host Hotels & Resorts • Hyatt Hotels Corporation • IDeaS Revenue Solutions • InterContinental Hotels Group • Jumeirah Group • Marriott International • NTT DATA • Preferred Hotels & Resorts • priceline.com • PwC • The Rainmaker Group • RateGain • ReviewPro • Revinate • Sabre Hospitality Solutions • STR • Taj Hotels Resorts and Palaces • Tata Consultancy Services • Wipro EcoEnergy • Wyndham Hotel Group

Glenn Withiam
607.255.3025
CHR