One of the world's largest providers of business software solutions, SAS, has joined the corporate partners program of Cornell's Center for Hospitality Research. A private corporation with over $2 billion in revenues based in North Carolina, SAS has installations at more than 45,000 business, government, and university sites in 113 countries. Steven Pinchuk, vice president, profit optimization systems, will join the center's advisory board as part of the corporate partners program agreement. As a member of the partner program, SAS will have a seat at all center roundtables and the opportunity to interact with Cornell faculty to learn about research in progress.

"Cornell's Center for Hospitality Research has built a well deserved reputation as the premier name in hospitality thought leadership, education, and training," said Pinchuk. "SAS is honored to partner with the center to help identify current industry trends and address needs that will continue to benefit and improve the global hospitality market. As an existing member of Cornell's Revenue Management Advisory Committee in both the U.S. and in Singapore, I have had a long history of working with Cornell and I am delighted to further this relationship."

"SAS opens a new dimension for the center's partners, and we look forward to Steven Pinchuk's participation in our board discussions, given his extensive experience across various sectors of the hospitality industry," said Jennifer Macera, associate director of the Center for Hospitality Research. "This is a tremendous addition to the center's partnership support."

About SAS | SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

About the Center for Hospitality Research

The purpose of the Center for Hospitality Research is to enable and conduct research of significance to the global hospitality and related service industries. CHR also works to improve the connections between academe and industry, continuing the School of Hotel Administration's long-standing tradition of service to the hospitality industry. Founded in 1992, CHR remains the industry's foremost creator and distributor of timely research, all of which is posted at no charge for all to use. In addition to its industry advisory board, CHR convenes several industry roundtables each year for the purpose of identifying new issues affecting the hospitality industry.

Center Members: Accenture • Access Point Financial, Inc. • Barclaycard US • Cvent • Davis & Gilbert LLP • Deloitte & Touche USA LLP • DerbySoft • Four Seasons Hotels and Resorts • Fox Rothschild LLP • Hilton Worldwide • Host Hotels & Resorts • Hyatt Hotels Corporation • IDeaS Revenue Solutions • InterContinental Hotels Group • Jumeirah Group • Marriott International • NTT DATA • Preferred Hotels & Resorts • priceline.com • PwC • The Rainmaker Group • RateGain • ReviewPro • Revinate • Sabre Hospitality Solutions • STR • Taj Hotels Resorts and Palaces • Tata Consultancy Services • Wipro EcoEnergy • Wyndham Hotel Group

Carol Zhe
607.254.4504
CHR