Meet The Hotel Tweet
By Adam Kirby | hotelsmag.com
The latest must-use social media site is Twitter, and its potential applications for hoteliers are endless. Facebook remains the king of online social media, but it is the microblogging site known as Twitter that is the undisputed Internet darling of the moment. As a concept, Twitter is simple: Users are limited to 140 characters per post (an update is known as a “tweet”), and anyone can monitor (or “follow”) anyone else. Most of the major hotel brands now have a presence on Twitter, as do many individual hotels. Some hoteliers even have their own Twitter handles, most prominently Ritz-Carlton Hotel Co. CEO Simon Cooper, who tweets as @SimonFCooper.