TripAdvisor warns of hotels posting fake reviews
The hotel review may sound too good — citing obscure details like the type of faucets — or perhaps one stands out as the only negative rating of an otherwise popular location. The influential travel Web site TripAdvisor has been quietly posting disclaimers to warn customers of hotels writing fake reviews to improve their popularity rankings or hurt competitors. The red disclaimers near the names of hotels show that TripAdvisor has a problem with fake reviews, travel bloggers and industry experts say. One blogger, Jeff Tucker, warned that without changes to restore credibility to the reviews the site is "going to come crumbling down behind them."