The Westin Imagine Hotel Orlando proudly welcomes the latest in-room guest service technology from Intelity, an interactive hospitality technology innovator. The Interactive Customer Experience ™(ICE) is a revolutionary in-room solution and backend monitoring system. ICE organizes tracks and measures all hotel activity at the touch of a button. With a customizable, branded interface, ICE allows hotel guests to arrange all services instantly via a touch screen from their guest room, laptop or mobile device. Opened in April 2008, the luxurious Westin Imagine Orlando features 315-guest rooms and is conveniently located across from the Orlando Orange County Convention Center and in the heart of Orlando's famous attractions.

"In my 25 years of hospitality experience, I have never seen a technology improve guest service so dramatically," raves Mike Speicher, General Manager at The Westin Imagine Orlando. "Guests now have the ability to truly maximize their stay by making the most of the property amenities and the destination attractions."

For The Westin Imagine Orlando, the addition of Intelity's ICE provides completely customized guest service and allows each customer to maximize their travel experience. After extensive business and technology reviews, Starwood Hotels & Resorts Worldwide recently supported the use of ICE in company hotels. The Westin Imagine Orlando is the first property in the Westin family to welcome this cutting-edge solution.

"The Westin brand is the ideal collection of hotels to showcase all that Intelity's ICE has to offer guests," says David Adelson, Founder and CEO of Intelity. "The Westin Imagine Orlando allows us to prove the effectiveness of ICE and the value it possesses for Starwood Hotels & Resorts."

Allowing the hotel to efficiently manage its staff, ICE offers a backend monitoring system, ICE Control System (ICS). ICS tracks resort activity, staff efficiency and its own return on investment. To assist each guest in maximizing their visit, ICE features real-time updates for room service menus, resort amenities and area attractions. Beyond the in-room compendium components, ICE schedules activities, including spa treatments and dinner reservations, arranges services, such as room service and valet, and allows users to customize their language preference so all guests benefit from this solution, no matter what country they call home.

For a live demo and more information on Intelity's ICE, visit www.intelityice.com. Interested hoteliers and timeshare managers can call toll free 1-888-REV PAR 1 to speak with an ICE hospitality expert for more information.

Intelity, headquartered in Orlando, Fla., is a hospitality software solution company focused on the self-service marketplace. Currently, Intelity is distributing ICE and its corresponding ICE Control System, "ICS", backbone system to hotel and resort partners. Intelity designs its software/hardware products with a focus on guest service, quality feedback and direct consumer marketing.

As Orlando's newest luxury hotel, the Westin Imagine Orlando is a 315-room resort oasis conveniently located just 12 miles from Orlando International Airport. The hotel features Westin's signature Heavenly Bed®, Heavenly Shower®, suites with balconies, full-kitchens or kitchenettes. The hotel's signature restaurant, Fiorella's Cucina Toscana, offers fresh, simple and authentic Italian dishes from the regions of Tuscany and northern Italy. Amenities include the 24-hour Westin WORKOUT® fitness center, wireless high-speed internet access, business center, Unwind®, a Westin ritual, which is available on weekdays, 7,100 sq. ft. of meeting space and valet parking. Complimentary scheduled transportation to local attractions. The Westin Imagine Orlando is located at 9501 Universal Blvd., Orlando, Fla., 32819. For more information, visit or call 888.946.9501.

Danielle Storm
850-668-2222