Move to TravelCLICK Yields High Returns for Joie de Vivre Hotels’ Internet Marketing
Part of its digital agency services, TravelCLICK's PPC solution is a fast and powerful way for hotels to achieve high visibility for search marketing, driving traffic to websites and converting “lookers to bookers” through an easy, interactive booking process. By targeting certain keywords to display ads, for example, "luxury hotel waterfront San Francisco," Joie de Vivre ensures its message is displayed only on the most relevant searches. All search keywords are based on a "per-click" cost, determined by a bidding system driven by search and content relevancy. Joie de Vivre pays only when a potential guest clicks on its ad and visits www.jdvhotels.com. There, guests are greeted by a "matchmaker" named Yvette, who puts together personality types with specific hotels—showcasing the range of experiences the company can provide.
An early adopter of interactive marketing and online channels to maximize revenue, Joie de Vivre uses several other TravelCLICK solutions to convert guests. TravelCLICK's iHotelier® central reservations system efficiently drives the company’s main revenue-producing channel. iHotelier’s award-winning booking engine, iStay®, with its guest-friendly, single-screen navigation, enables guests to personalize their stay experience by adding amenities and customizing packages—delivering enhanced revenue to hotels with every booking. Joie de Vivre also uses TravelCLICK's business intelligence solutions to understand its performance compared to its competitors, and participates with TravelCLICK in Travel Agent Media advertising, ensuring a continuous and strategic presence in the high-margin travel agent distribution channel.
"Joie de Vivre has long been an innovator in digital marketing" said John Hach, Vice President of Media and Industry Relations at TravelCLICK. "Leveraging the power of pay-per-click advertising for each of its properties is another smart business decision. With PPC promotions, they can move more traffic through their website, capitalize seamlessly on their creative conversion strategy—and ultimately, profit more from online bookings.”
About TravelCLICK, Inc. | TravelCLICK, the leader in hotel ecommerce solutions, provides a continuous flow of high-value online bookings to hotels worldwide. A uniquely comprehensive one-stop solution, TravelCLICK offers market intelligence, distribution, electronic marketing, and media solutions delivered with personal attention and local market expertise. With revenue optimization experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase revenue and profitability. Serving the hospitality industry since 1999, TravelCLICK has more than 14,000 customers in 140 countries with offices in Barcelona, Baltimore, Chicago, Dubai, Houston, Phoenix, Melbourne, Shanghai, and Tokyo.
TravelCLICK is a registered trademark of TravelCLICK, Inc. All other marks are property of their respective owners.
Katrina Pruitt-Andrews (TRAVELCLICK)
Director of Marketing