How to Leverage Social Media to Add Value to Your Hotel Business
Softscribe Inc. CEO tracks with expert Chris Brogan: video gives hoteliers a social media power snack
Social media will reach a tipping point of credibility and use in the travel and tourism industry in 2010. The coming year will see operators use social media to develop high-ROI strategies and create niches that equal riches, says Softscribe Inc. CEO Julie Keyser-Squires. How can you benefit?
“Find a mentor, someone whose voice you can hear, that can teach by example how to effectively use the evolving social media technologies,” said Keyser-Squires. “For examples, I follow @chrisbrogan on Twitter and subscribe to his blog in my Google Reader. Chris gives me valuable ideas on how to apply this medium to benefit our clients’ businesses, and I have never even met him.”
Keyser-Squires also follows and learns from @GuyKawasaki, @PamSlim, @MissRogue plus 483 other people, and counting, on Twitter. You can, too. Click on the video below to find out how to leverage social media and add value, and money, to your hotel business.
Chris Brogan keynote at Web 2.0 Expo November 2009 highlights
the Rogers Smith Hotels’ use of social media (reused with permission).
Blogs to which Keyser-Squires subscribes and scans daily for insights via Google Reader include:
- A VC by Fred Wilson
- Altitude Branding by Amber Naslund
- B2B Online Marketing by Ben Hanna
- Blogrunner, the news aggregator from The New York Times
- Chris Brogan.com by Chris
- Copyblogger by Brian Clark
- Digital Rules by Rich Karlgaard
- Don Dodge on The Next Big Thing, by Don
- Escape From Cubicle Nation by Pam Slim
- How to Change the World by Guy Kawasaki
- Interactive Insights by Robin Broitman
- KD Paine’s Measurement Blog by Katie Paine
- Metrics Man by Don Bartholomew
- Musings & Miscellany by Adam Kirby
- ProBlogger by Darren Rowse
- Remarkablogger by Michael Martine
- Search Advisory by Stacy Williams
- Smart Blog on Social Media by Andy Sernovitz and community
- Southern VC by Greg Foster
- Top Rank Blog by Lee Odden
- What’s Brewin by Bob Brewin
Additional resources:
- The AdAge Power 150 marketing blogs.
- “Social Media 2010: Niches = Riches”
- “How to Get More Sales from Your Public Relations and Marketing Dollars”
- “Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media”
Julie Keyser-Squires, APR, is CEO of Softscribe Inc., a digital marketing + PR firm. Give her a shout on twitter @Juliesquires; comment on her First Light business blog http://softscribe.wordpress.com/ or sign up for her free quarterly video email snack at .
About Softscribe® Inc. | Softscribe Inc. leverages over ten years of proven experience, domain expertise and fresh, client-tailored digital marketing and public relations programs that apply SEO and social media to achieve our clients’ business goals. We help technology companies targeting the green tourism + hospitality, green government and related markets to drive sales. We do this with an emphasis on relationships and our customized blend of digital marketing programs. Our best-in-class clients include Activision.TV, Aptech Computer Systems, Inc., Cendyn, Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International and many other leading technology and service companies. We would like to help you, too. For more information please visit .
Julie Keyser-Squires
CEO
+1-404-256-5512
Softscribe
