In a continued effort to promote the Capital Region USA (CRUSA) brand and attract visitors from around the globe, TIG Global, a subsidiary of MICROS Systems, Inc. and leading interactive marketing company for hospitality and travel, has created and launched four fully-translated and optimized websites as well as a full-scale international online marketing campaign for the tourism coalition.

In September 2009, TIG Global launched a new English-version website for CRUSA, a not-for-profit tourism coalition comprised of the Virginia Tourism Corporation, Destination DC and the Maryland Office of Tourism Development that partners to market the region to international travelers. The new website was created to meet the unique business goals of the organization as a whole, as well as to highlight the distinctive aspects of each of the partnering destinations.

“Determining how to best attract an international audience online was a challenging task for us,” said Matt Gaffney, President/CEO of CRUSA. “With the ongoing success of our redesigned website, we turned to our trusted partner and leader in international online marketing, TIG Global, to assist us in producing a customized interactive marketing campaign that compliments the site, while catering to CRUSA’s target countries.”

The new campaign includes five fully optimized versions of the CRUSA website, with a translation toggle at the top for visitors to choose between English, Spanish, German, French and Portuguese. In addition to translating the website, TIG Global also initiated an aggressive international pay-per-click marketing campaign in the target countries that runs on the three major search engines – Google, Yahoo! and Bing. Additionally, TIG Global is creating a strategic inbound linking strategy that will enhance CRUSA’s natural rankings across domestic and international search engines. Lastly, TIG Global will place display advertisements for CRUSA on relevant travel websites, increasing its brand presence for a worldwide audience.

“As the capital of the United States, Washington, DC is naturally one of the most popular cities for international tourists, but there’s so much to do across the region including Virginia and Maryland, that it’s important to help travelers put things in context and assist in maximizing their time in the Capital Region,” commented Angie Briggs, vice president of destination business development for TIG Global. “Through the translated interactive marketing campaign, we are providing CRUSA with a competitive advantage by driving qualified travelers from the United Kingdom, Germany, France, Mexico, Brazil and beyond to their website, and enticing them with what the Capital Region has to offer in an intuitive and user-friendly manner.”

About the Capital Region USA | The Capital Region USA is a non-profit tourism marketing coalition funded by Destination DC, the Virginia Tourism Corporation, the Maryland Office of Tourism and the Metropolitan Washington Airports Authority. CRUSA works to maximize visitor arrivals and economic impact to Washington, DC, Virginia and Maryland from international markets by implementing innovative marketing programs and public/private sector partnerships.
Capital Region USA Contact
Matt Gaffney
302.226.0422
[email protected]

About MICROS Systems, Inc.

MICROS Systems, Inc. provides leading enterprise-wide applications, services and hardware for the hospitality and retail industries. Serving an extensive portfolio of clients worldwide, MICROS solutions are utilized in over 567,000 hotels, casinos, table and quick service restaurants, retail, leisure and entertainment, fuel and convenience, cruise, and travel operations in more than 180 countries, and on all seven continents. MICROS combines its industry knowledge and expertise to provide cloud-based, mobile and on premise solutions that allow its clients to streamline operations and successfully engage their customers.

MICROS applications include point of sale, property management, central systems, business intelligence, eCommerce, loyalty, CRM, loss prevention, distributed order management, labor management, inventory management, and merchandise planning solutions. MICROS services include hosting and SaaS, platform implementation and integration, strategic business consulting, interactive marketing, design services including creative and user experience, and managed services. MICROS stock is traded through NASDAQ under the symbol MCRS.

For more information on MICROS and its advanced information technology solutions for the hospitality and retail industries, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to [email protected]. Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS Blog.

Molly Israel
301-841-4762