CHICAGO, Illinois – Maxim® Revenue Management Solutions (MaximRMS) announced today that Hyatt Corporation is significantly expanding its revenue management capabilities using MaximRMS advanced technologies including MaximRMS patented algorithms.

"Hyatt has utilized MaximRMS" system for many years to provide state-of-the-art pricing and revenue management technologies to our hotels, as a key part of our strategy to remain leaders in the hospitality industry," said Greg Cross, Senior Vice President of Revenue Management for Hyatt. "We are making new investments in MaximRMS predictive analytic technology in order to increase the performance of Hyatt properties in all markets."

"Hyatt is investing in next generation applications and capabilities building on their successes with MaximRMS revenue management over the past five years," says Henry Feinberg, Executive Chairman of MaximRMS. The investment by Hyatt expands Hyatt"s long-standing business relationship with MaximRMS, including the development of market leading revenue management capabilities, the deployment of MaximRMS hospitality business intelligence capabilities and long-term global licensing of MaximRMS patented mathematical forecasting and optimization technology.

"Deploying MaximRMS" newest high value revenue management technology achieves multiple objectives for Hyatt," according to Cross. "Using MaximRMS advanced predictive and analytic capabilities we are endeavoring to improve revenue realization, speed response to competitive actions and changes in demand, increase our decision making efficiency, and improve profitability across our brands."

About Maxim Revenue Management Solutions (MaximRMS) | Maxim® Revenue Management Solutions (MaximRMS) provides the easiest to use and most effective suite of revenue maximization and forecasting systems available to the worldwide travel and hospitality industry. MaximRMS e.FLEX software is powered by patented mathematical algorithms that evolved from the most successful profit optimization technology underpinning airlines, car rental, cruise lines, shipping… the entire travel and transportation industry. The newest version of MaximRMS e.FLEX has the unique ability to dynamically respond to emerging travel trends, price sensitive distribution channels, competitive position, and complex customer segmentation. Operators using MaximRMS e.FLEX have been able to outpace their competitors on average over 25%. Superior performance, significantly lower total cost of ownership, and rapid large-scale deployment, maximize ROI and produce immediate payback. MaximRMS e.FLEX has been designed and built from the ground-up for large international hotel organizations with multiple brands, complex segmentation, and properties of every size, type and business mix, ranging from 5,000 room convention hotels to small select service properties. With MaximRMS e.FLEX, customers improve RevPAR from their first use, speed response to competitive actions and changes in consumer behavior, increase decision-making efficiency, and improve profitability across all properties. For more information please visit http://www.maximrms.com or call 1.773.665.1400

Steven Gelb
(773) 665-1595