Source: Lodging Interactive

Hotels can now leverage the power of Facebook to take even more control over their online reputations; Guest reviews that were posted on the hotel's website are now posted directly to the hotel's Facebook wall and shared with friends and followers

Parsippany, N.J.
— February 26, 2013
— Lodging Interactive has created a Facebook Widget for its popular online Guest Review System that links comments from the hotel's website to its Facebook page in real time. The Guest Review System's Facebook widget enables potential guests to read guest reviews on Facebook and enables past guests to leave reviews directly on Facebook.

"Leveraging Facebook as a communications platform for guest reviews is a natural extension for our Guest Review System," said D.J. Vallauri, Lodging Interactive's Founder and President. "There is no additional cost to implement the Guest Review System on Facebook and our team will even handle the set up for the hotel."

Since 2011, a number of hotel companies have announced plans to integrate guest reviews into their own websites—either through partnerships with TripAdvisor or by launching their own programs. But relinquishing control to a third party isn't savvy with hoteliers who want to maintain complete control over their online reputations. Likewise, having the human resources and skill needed to continually scrutinize reviews and respond immediately to comments isn't always financially feasible. That's where Lodging Interactive comes in; the company is staffed to manage the review process and reply to guests' comments on the hotel's behalf.

"Some hotels rely solely on brand sites for their website, so having a proprietary landing page for guest reviews isn't an option," Vallauri said. "However, every hotel does – or can – have a Facebook page. Therefore, the Lodging Interactive Guest Review System Facebook Widget is an easy way for hoteliers to establish an online guest review repository. Now they can interact quickly and easily with guests and prospective new customers. Our Guest Review System opens up another avenue for hotel marketers to collect reviews and make them more valuable by broadening the market of readers."

To learn more about the Lodging Interactive Guest Review System Facebook Widget, visit http://www.GuestReviewSystem.com.

About Lodging Interactive

Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels worldwide, including select service, full-service, and luxury properties.

The Company's social media marketing and guest reviews response division, CoMMingle:Engage, serves a range of hospitality businesses, including hotels, restaurants, spas, and management companies.

Additionally, the Company provides subscription-based website development and digital marketing services. The subscription-based service is based on a 'pay-as-you-go' model and requires little upfront investment on the part of the hotel.

The Company continues to innovate by introducing supportive services that enhance its primary business lines. Recently, it launched Commingle360 and Social Media Amplified, custom landing page services aimed at driving direct bookings through social media content posts.

Lodging Interactive has received numerous awards, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.

For more information, email [email protected], call 877-291-4411 ext. 704, or visit the company's website.

DJ Vallauri
President & Founder
+1 877 291 4411