At 4 years old, Airbnb grows out of start-up role | nbcnews.com
Airbnb is growing up. The site recently announced a plan to ensure its users are who they say they are. The company's Verified ID program prompts members to scan their photo ID or answer specific questions matched to offline identity records. For now, only 25 percent of Airbnb's users will be required to use the program. "We believe that when you remove anonymity, it brings out the best in people. It creates more accountability and gives our users more confidence when they’re booking a trip," Airbnb CEO Brian Chesky told NBC News.
