Industry Update
External Article 3 March 2014

Benchmark Hotels Turns to Storytelling to Promote Its Brand

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skift.com

Established over three decades ago, Benchmark Hospitality International (BHI) operates almost 40 individually-owned hotels, resorts and conference venues in the U.S., Caribbean and Japan. The Benchmark Resorts & Hotels flag flies over hotels more oriented toward business travelers and those in subsidiary markets, while its two-year- old sister brand, Personal Luxury Resorts & Hotels, is a collection of high-end boutique urban hotels and destination resorts from Seattle to Miami. Chances are, unless you’re in the hospitality industry, you haven’t heard of either.

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Related Brands

Benchmark

Benchmark Resorts & Hotels offers an authentic array of extraordinary destinations, exceptional meeting experiences, unrivaled adventures and culinary excellence, all wrapped up in personalized, intuitive service.
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Personal Luxury

Personal Luxury Resorts & Hotels® includes unique hand-picked properties in spectacular U.S. destinations coast to coast. Each hotel and resort delivers personal luxury in a spirit true to its own distinctive locale, yet in keeping with the collection’s shared mission.
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Benchmark Hospitality Int’l Formally Unveils New Hotel Brands

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