Industry Update
External Article 3 March 2014

Benchmark Hotels Turns to Storytelling to Promote Its Brand

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Established over three decades ago, Benchmark Hospitality International (BHI) operates almost 40 individually-owned hotels, resorts and conference venues in the U.S., Caribbean and Japan. The Benchmark Resorts & Hotels flag flies over hotels more oriented toward business travelers and those in subsidiary markets, while its two-year- old sister brand, Personal Luxury Resorts & Hotels, is a collection of high-end boutique urban hotels and destination resorts from Seattle to Miami. Chances are, unless you’re in the hospitality industry, you haven’t heard of either.

Read the full article at skift Inc.

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Benchmark Resorts & Hotels offers an authentic array of extraordinary destinations, exceptional meeting experiences, unrivaled adventures and culinary excellence, all wrapped up in personalized, intuitive service.
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Personal Luxury

Personal Luxury Resorts & Hotels® includes unique hand-picked properties in spectacular U.S. destinations coast to coast. Each hotel and resort delivers personal luxury in a spirit true to its own distinctive locale, yet in keeping with the collection’s shared mission.
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