Mr. Verdon-Roe shares:

  • How TripAdvisor views and uses paid and organic content (2:35)
  • Overview of TripAdvisor's TripConnect (4:45)
  • How TripAdvisor defines itself in the travel funnel (6:15)
  • Privacy issues for TripAdvisor as well as its Facebook integration (9:15)
  • Mobile vs. desktop trends (12:32)
  • TripAdvisor's plans for viewability and delayed ad calls (14:47)
  • Google and Kayak as competitors (16:30)

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MMGY Global is the world's leading integrated marketing firm specializing in the travel, hospitality and lifestyle industries. With operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world's premier travel and tourism brands. As a company dedicated to the travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit mmgyglobal.com.