i-rates

March 19, 2014 – Comfort Inn at the Harbor sees first results after

adopting iRates Revenue Management system.

Revenue Management is a "must have" activity for today's modern hotelier. Constantly

changing market and savvy customers require dynamic pricing daily. And mid-tier hotel business practice requires simplicity as well as cost- time-efficient Revenue Management tools. Created by revenue managers of middle-tier hotels, iRates RMS was selected by Comfort Inn at the Harbor and shortly after implementation generated immediate positive results.

"A very user friendly tool that helps to manage rates as frequently as needed.

Installation, training and follow-up is brilliant and the results are instantaneous! I would strongly recommend using iRates to any hotel that needs a simplified and quick revenue management tool" – sharing his thoughts is Sunil Thadani, the owner of the Comfort Inn at the Harbor.

As part of the deal, Comfort Inn at the Harbor received a free rate shopping feature and

all the necessary analytics and graphs to support decision making. Total time for the daily revenue session for the next 365 days was reduced to 15-20 minutes.

"We are glad that more and more progressive hotel owners understand and implement

software as a solution for Revenue Management at their properties" – said Francesca Pardo, iRates Director of Sales – "iRates gives them the tools to increase their revenue and profit with minimal efforts and cost to implement the most advanced, constantly adaptive Revenue Management practices.

About iRates
iRates is the new-generation Hotel Revenue

Management System that is extremely intelligent yet simple to use. It sells hotel rooms at the optimal price every day of the year, automates daily routine Revenue Management tasks, provides all the necessary information for the manager's strategic analysis, and increases the bottom line. It is adaptable and fully flexible. The core of iRates is the innovative state-of-the-art algorithm based on the mathematic theory of reinforcement learning. Its central algorithm is based on maximizing the final yield when taking into account all revenue-generating factors.

About Comfort Inn at the Harbor
A cozy boutique style

hotel on beautiful San Diego Harbor. The Comfort Inn at The Harbor offers a comfortable lodging retreat for family vacations, fishing adventures, and beach getaways. Overlooking the sparkling blue waters of San Diego Harbor, this friendly San Diego hotel is the place to relax, refresh and explore the wonders of the bay.

Ira Vouk
Co-founder at iRates LLC