Is Your Hotel Website Responsive to Meet Google Requirements and Boost SEO?
Lodging Interactive, named among the best interactive agencies worldwide for its excellence in website design, is assisting hoteliers by building responsive mobile websites
Responsive websites turn visitors into customers. According to a study conducted by Sterling Research and SmithGeiger for Google:
- 96% of consumers say they've encountered sites that were clearly not designed for mobile devices
- 75% of users prefer a mobile-friendly site
- 67% of users are more likely to buy from a mobile-friendly site
- 61% of consumers say that they'd quickly move onto another site if they didn't find what they were looking for right away on a mobile site.
- 52% of users said that a bad mobile experience made them less likely to engage with a company
- 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
- 48% of users say they feel frustrated and annoyed when they get to a site that's not mobile-friendly
and if the site didn't work well on their smartphones, it made them feel like the company didn't care about their business
"This research confirms that mobile users actively seek out and prefer to engage with mobile-friendly, responsive sites," Vallauri said. "Travelers attitudes about your hotel can quickly and easily be shaped by mobile site experiences. Having a great mobile site is no longer just about making a few reservations; it's become a critical component of building a strong brand image, nurturing customer loyalty, and making the hotel's mobile strategy work for the property and the brand."
Consider this scenario: A potential hotel guest searches for your hotel on their smartphone during a lunch break at work. They find your site, and your hotel has exactly the accommodations and amenities they're looking for, so the traveler decides to continue researching your hotel using the site when they get home. Except, when they get home, they will use their desktop instead of their smartphone. If the hotel's site is responsive, the potential guest will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person may not find the same content they viewed on their mobile site.
"The beauty of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes," Vallauri said. "Since it's nearly impossible to anticipate all the devices and screen sizes guests will use to access your site, hotel marketers need to ensure that the mobile site works well regardless of these variables to provide a better and more consistent user-experience. Having to build a separate mobile site that is designed for a specific device and screen size is simply a waste of staff time and it doesn't enhance the user experience.
"Having a separate desktop and mobile site also requires having separate SEO campaigns," he said. "Hotels have enough trouble managing their main website, let alone having to update and orchestrate multiple versions with multiple SEO campaigns. For these reasons, Lodging Interactive is offering to build a responsive mobile website on each hotel's behalf. We will leverage our award-winning talent build a site that is responsive, dynamic and streamlined for mobile users."
President & Founder
About Your Lodging Interactive
Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.
Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly"s Magellan Awards have recognized Lodging Interactive as an industry leader.
Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company"s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI"s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact firstname.lastname@example.org, 877-291-4411 or visit the company"s website.