TrustYou and InnLink partner to strengthen the direct booking channel providing key data for customer success
Partnership Brings InnLink aggregated verified review data to ensure that conversions on direct booking channels are substantially increased
"Both InnLink and TrustYou are passionate about delivering exceptional, cutting-edge tools and technology to hoteliers. InnLink is also in the enviable position of being able to proactively monitor all of its hotels centrally using TrustYou's enterprise solution thus offering exceptional value to its clients."
"Customers of InnLink's CRS platform (RESmatrix) now see their TrustScore alongside their aggregated verified review summary data. Having this data at their fingertips enables improved conversion rates and strengthens the direct booking channel, whether it be online or by voice." said Alan Young, SVP of Marketing and Strategic Partnerships at TrustYou.
Richard Corso, CEO of InnLink said, "The aggregated data from TrustYou enables our sales team and account managers to offer added insights and value to our current and future clients. We also offer clients TrustYou's industry leading Online Reparation Management tool at the property level so they keep on top of their online reputation and enhance their revenue performance."
TrustYou's mission is to positively influence travelers' decisions. We understand the untold challenges everyone faces in their quest to make good choices, especially when it comes to leveraging lots of opinions. Digesting these opinions, however, is now beyond any one person's capacity. TrustYou searches, analyzes and distills hundreds of millions of opinions scattered across a vast, fragmented market.
TrustYou's products are extensively used by suppliers – hotels, accommodations, restaurants – for an array of reputation management purposes and by intermediaries – OTAs, meta-search, destination marketers – to help travelers purchase wisely. TrustYou improves travelers' search-shop-buy experiences by providing intermediaries with structured data like Meta-Reviews (easy to digest, independent summaries of all verified reviews across the web). TrustYou enables hotels and destinations to provide travelers with better services and enhanced offerings by monitoring, surveying and acting on trusted feedback of their guests. Hotels, intermediaries and destinations leverage our independent platform to enhance their relationships with customers.
TrustYou enables travelers with the most important thing: better travel experiences. And our passion to improve travel, tourism and hospitality experiences strengthens by the day. Finally, everyone can find meaning in the millions. Smarter travelers. Better experiences. TrustYou.To learn more, visit www.trustyou.com.
About InnLink Central Reservation Services (an IHS company)
Celebrating 22 years of service, InnLink is a technology leader in Central Reservation Services, delivering comprehensive reservations solutions with award-winning customer service to the hospitality and travel industry.
InnLink delivers a comprehensive cloud-based solution for booking engine, GDS, and OTA reservations. It also maintains a 24x7 USA-based call center for voice reservations and customer service. InnLink services over 7,000 independent hotels and hotel companies worldwide.
About IHS GmbH
As a powerful international leader, IHS GmbH creates added value for hotel groups and independent hotels by drawing on the combined resources and expertise of all its businesses.
IHS was established in 2007 as a unique portfolio of companies serving the hospitality industry with a wide range of technology, distribution and service solutions. Operating under the umbrella of IHS are the leading global CRS providers, Trust International and InnLink LLC; one of the leading groups for independent hotels worldwide, Worldhotels; and the provider of total sales management solutions for hotels, Nexus.
With a client portfolio of over 100 international hotel groups and more than 20,000 serviced hotels, the company offers branding support, distribution technology, e-commerce, sales force management and marketing.
Senior Marketing Manager
Phone: +49 89 55 27 35-116