ESSEC-IMHI Hospitality Students Present their Capstone Strategy Project to Steigenberger Hotel Group
Cergy, July 8, 2014. - Students in the ESSEC MBA in Hospitality
Management (IMHI) presented the findings of their Capstone Strategy Project to executives from Steigenberger Hotel Group at the beginning of July 2014 on ESSEC's campus in Cergy-Pontoise. The 2014 Capstone Project – jointly supervised by Steigenberger Hotel Group's Executives and ESSEC-IMHI faculty – challenged students on development and branding related projects.Representatives of Steigenberger Hotel Group, including Puneet Chhatwal
(H91), Chief Executive Officer, Thomas Corinth, Director Asset Management, and Marcus Bader, Director of Corporate Marketing, visited ESSEC Business School to attend the final presentations of the Capstone Strategy Project of the ESSEC MBA in Hospitality Management (IMHI) Class of 2014.As part of their Strategic Management class, IMHI students worked full-time in groups
for two months on short to mid-term branding and development options for the Steigenberger Hotel Group. This initiative is built into the ESSEC MBA in Hospitality Management (IMHI) curriculum and is carried out every year at the end of the program under the supervision of an ESSEC faculty member and sponsor hospitality company executives, thereby providing a perfect platform for a high-level professional interaction between the industry and students.Following the students' presentations, the Steigenberger representatives, together with
ESSEC Professor Nicolas Graf, selected three groups that had produced the best projects."As future leaders of the industry I would encourage the students to be open to ideas,
adapt to cultures and show natural and unparalleled passion in their jobs", said Puneet Chhatwal, CEO Steigenberger Hotels AG, godfather of the IMHI Class of 2014 and alumnus of ESSEC Business School.Student Luc Jiguet described it as "a big challenge as well as an
enriching experience to work in a group where everyone wants to reach the same goal – creating success by applying the competencies learned throughout the program and having the chance to get direct feedback from experts in hotel business.""The Capstone Strategy Project is designed to bring real industry challenges into the
classroom and to ensure students are up to professional standards. It also allows students to realize what they are capable of. As such, it is a great closure to this demanding program," concluded Nicolas Graf, Professor and ESSEC- IMHI Academic Director.About ESSEC Business School
Founded in 1907, ESSEC is one of the world's top management schools and holds the "triple crown" accreditation from EQUIS, AACSB and AMBA. With 6,660 students; a faculty comprised of 163 full-time professors, 19 of which are emeritus professors, in France and Singapore, recognized for both the quality and influence of their research; a wide range of management training programs; partnerships with the world's best universities; and a network of 60,000 alumni, ESSEC continues to foster a tradition of academic excellence and a spirit of openness in the fields of economics, social sciences and innovation. In 2005, ESSEC opened a campus in Asia, ESSEC Asia-Pacific. ESSEC's operations in Asia Pacific, strategically located in Singapore, present the perfect foothold for ESSEC to be part of the vibrant growth in Asia and to bring its expertise to the expanding region. Additionally, in 2017 ESSEC opened a new campus in Rabat, Morocco, ESSEC Africa. ESSEC's international expansion allows students and professors to study and understand the economic forces at work in the different regions of the world. For any additional information, please visit www.essec.edu.
