ESSEC-IMHI Hospitality Students Present their Capstone Strategy Project to Steigenberger Hotel Group
Management (IMHI) presented the findings of their Capstone Strategy Project to executives from Steigenberger Hotel Group at the beginning of July 2014 on ESSEC's campus in Cergy-Pontoise. The 2014 Capstone Project – jointly supervised by Steigenberger Hotel Group's Executives and ESSEC-IMHI faculty – challenged students on development and branding related projects.
(H91), Chief Executive Officer, Thomas Corinth, Director Asset Management, and Marcus Bader, Director of Corporate Marketing, visited ESSEC Business School to attend the final presentations of the Capstone Strategy Project of the ESSEC MBA in Hospitality Management (IMHI) Class of 2014.
As part of their Strategic Management class, IMHI students worked full-time in groupsfor two months on short to mid-term branding and development options for the Steigenberger Hotel Group. This initiative is built into the ESSEC MBA in Hospitality Management (IMHI) curriculum and is carried out every year at the end of the program under the supervision of an ESSEC faculty member and sponsor hospitality company executives, thereby providing a perfect platform for a high-level professional interaction between the industry and students.
Following the students' presentations, the Steigenberger representatives, together withESSEC Professor Nicolas Graf, selected three groups that had produced the best projects.
"As future leaders of the industry I would encourage the students to be open to ideas,adapt to cultures and show natural and unparalleled passion in their jobs", said Puneet Chhatwal, CEO Steigenberger Hotels AG, godfather of the IMHI Class of 2014 and alumnus of ESSEC Business School.
Student Luc Jiguet described it as "a big challenge as well as anenriching experience to work in a group where everyone wants to reach the same goal – creating success by applying the competencies learned throughout the program and having the chance to get direct feedback from experts in hotel business."
"The Capstone Strategy Project is designed to bring real industry challenges into theclassroom and to ensure students are up to professional standards. It also allows students to realize what they are capable of. As such, it is a great closure to this demanding program," concluded Nicolas Graf, Professor and ESSEC- IMHI Academic Director.
Claire Tagand Battard
30 years of experience, ESSEC-IMHI offers a highly-focused program designed to train experts in all aspects of hospitality management. Its graduates join a prestigious network of 1,500 alumni in over 50 countries, part of the 46,000-strong ESSEC alumni network. www.imhi.com