Five Tactics for Hotels to Increase Group Bookings from Online Channels
Free Whitepaper and Webinar from Groupize Solutions Focuses on Strategies for Hoteliers to Attract and Convert More Group Leads
the release of a free whitepaper and webinar packed with actionable strategies to win more group business, improve service, and streamline the sales process. An award winning leader in group travel technology, Groupize Solutions provides an intuitive, cost effective GBE (Group Booking Engine) platform to facilitate online transactions and PRM (Pipeline Response Manager) for groups and meetings.
of receiving the business. But with the huge volume of unqualified eRFPs and emails pouring in constantly, most hotel sales departments are overwhelmed and struggling to keep up – known as ‘lead fatigue’. For planners, the process is complicated, cumbersome and impersonal. They are frustrated by the lack of responsiveness, with non-response rates estimated to be at 30%.
“Clearly fixing the group problem requires major modifications, but a simple, cost-effective place to start is with the hotel’s own website,” says Charles de Gaspe Beaubien, CEO of Groupize Solutions. “When group planners are given the resources they need to book efficiently and effectively, not only do costs to manage unqualified leads decrease, lead conversions can increase 10 to 20 times.”
What We Know About Group Business
- Hotels are currently converting online group business as low as 1-2%.
- Planners want to transact online, and they want availability and rates right away.
- 2 out 3 requests aren’t answered, or are often answered in days rather than hours.
- Group business is being lost and unqualified leads are much higher than they should be.
With two-thirds of the hotel group market being small groups of 5-25 hotel rooms andwith planners making decisions every day that affect their bottom line, savvy hoteliers are rethinking their approach to group hotel bookings. Hotels that offer transparency and accessibility on their websites, and implement the strategies in the whitepaper, will be among the top contenders for the business.
CLICK HERE for afree copy of the newly released Groupize Solutions whitepaper ‘Five Tactics for Hotels to Increase Group Bookings from Online Channels’.
To sign up for the Webinar: Learn How to Get More Groups and Stop Dealing witheRFP’s, please click here or visit https://attendee.gotowebinar.com/register/1353610223973284866
Alisa de Gaspe Beaubien
Phone: 508-232-7719 x215