Worldhotels takes traveler reviews seriously. In addition to posting traveler review ratings on their website, they've gone a step further by actively promoting their hotels that are receiving the highest ratings. To do so, Worldhotels is working with TrustYou, the global leader in online reputation management, to publish the TrustScores of the hotels in their portfolio. They follow this up by promoting the best-performing hotels in a special newsletter: "The Top Worldhotels—As Rated By You."

"At Worldhotels, we recognized that traveler reviews are fundamental to travel planning, and we have so many hotels over the world with excellent ratings that it makes sense to communicate it. We also believe that brand-conscious travelers want to know what their fellow Worldhotels travelers are finding exceptional," says Torsten Rolke, Vice President Global Revenue & Distribution.

A hotel's TrustScore is a number rating (out of a possible 100) based on an aggregate of verified reviews from across the web; they take into consideration everything from service and room design to amenities and location. In addition to promoting their hightest rated hotels, the Worldhotels website worldhotels.com features TrustScores and the number of total reviews that score is based on for each and every one of their properties.

"Verified traveler reviews from trusted sources are the new benchmark of performance, and Worldhotels is embracing them fully. Using TrustScores as a promotional tool makes such good sense for travelers who closely follow the brand. It's an easy way for Worldhotels to say 'We know we're excellent, but the proof is in what our travelers around the world have to say,'" says TrustYou CEO Benjamin Jost.

TrustYou provides a host of options for hotels to take advantage of their big data solutions – TrustYou's Meta-Reviews™ can be accessed via API and distill traveler comments down to a verified review summary; the reputation monitoring and guest survey solutions are used to positively influence the hotel's reputation by fixing operational problems and by responding to online travel reviews across all travel sites.

For additional information about TrustYou, please contact Margaret Ady at [email protected]. For questions about Worldhotels, please email to Veronika Bahnmann at [email protected].

About Worldhotels:

  • Worldhotels is a global brand that brings together some of the world's most unique independent hotels. With the tagline "Where Discovery Starts" it targets savvy business and leisure travellers that seek an authentic and local experience when choosing a hotel. Worldhotels now offers almost 500 hotels in 250 destinations and 65 countries worldwide.
  • With over 40 years of excellence in the industry, the company's mission is to provide access to 4 and 5 star hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group's strict quality standards. Each hotel is measured against over 1,000 quality criteria every year.
  • Guests can also earn points with the group's own loyalty programme, Worldhotels Peakpoints (worldhotels-peakpoints.com), and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to an extensive list of 26 frequent flyer programmes of the world's premier international carriers. Air France, Cathay Pacific, Lufthansa, United Airlines are just some of the partners that make earning miles with Worldhotels easy.
  • Through a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology, Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. In addition to its classic "affiliation model", the group offers independent hotels a soft franchise branding solution which is the perfect alternative to standard franchise contracts.

For reservations or information, visit worldhotels.com. Images are available in the "news & press" section of worldhotels.com or from [email protected].

For most recent news, follow Worldhotels on Facebook and Twitter.

About TrustYou

TrustYou is an AI-first, global hospitality platform. Since 2008, hospitality brands from around the world have used TrustYou to transform guest feedback, customer data, and automated interactions into revenue-generating opportunities.

  • Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences. Improve service quality based on surveys and reviews across the web, respond to all feedback with the help of AI, and market your reputation.
  • Customer Data Platform (CDP): AI-powered customer data management for more direct bookings. Merge and master your customer data to transform insights into effective marketing, personalized journeys, and higher lifetime value.
  • AI Agents: Build your AI agents to boost productivity. Agents are available 24/7 with instant personalized recommendations and answers for frequent direct bookings and lower operational costs.

Learn more at www.trustyou.com.

Katharina Heitmann
Marketing Director
+49 89 54 80 29 25