Hotel Management spoke with Accor Chairman and CEO Sebastien Bazin to get his insights on Europe’s hotel scene, and what’s in store for the brand in 2015. Is the pickup seen in the U.S. hotel industry occurring simultaneously in Europe? How do you see it all playing out for 2015? Europe is a combination of different markets. From an operating standpoint, the vast majority of the Group's European markets reported solid growth in 2014, which is remarkable in light of the mixed economic environment during the year and the fact that a major transformation was underway within Accor.

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