Bókun, Iceland's software platform that supports the collaboration between tourism suppliers to cross-sell travel products in real-time and online, today announced that it has hired Shelly Edwards to lead its expansion efforts into North America. After having enormous success at home in Iceland as well as Norway and Europe, Bókun has now taken the strategically important step of bringing innovate tourism technology to North America.

Shelly Edwards is a travel and tourism software sales and marketing professional. Shelly started her career in Hospitality with Hilton International after graduating from Ryerson's Hospitality and Tourism Degree Program. Shelly's first-hand knowledge of the industry has been instrumental in her assisting resorts, hotels, and other hospitality and travel institutions to use technology to solve their business needs. Shelly hopes to use these same skills to help the North American Tourism and Travel marketplace achieve the same successes that the Bókun platform has brought to Iceland.

"Collaboration and cross-selling between Travel Suppliers is essential to fulfilling traveller's ever increasing requirement for an experiential visit," stated Shelly Edwards. "It is also a key component of brand differentiation and revenue generation for the business. I am extremely excited to be working alongside an incredible team of innovators who have made the ability to collaborate in real-time and online simple, easy and affordable to do. The North American travel industry is fully aware of the benefits of collaboration, but until now have not had a software platform to support it - and I am proud to be a part of the solution to this problem."

Bókun is the backbone of collaboration. Through Bókun, travel suppliers can create their own network of cross-selling partners, see share inventory in real-time and online, book, create packages, as well as earn and manage commissions. Once a manual and onerous process, these partnerships that deliver a better guest experience, drive revenues and brand recognition are easy to offer and manage.

"Shelly will be heading our North American sales team," said Hjalti Baldursson, CEO and fco-Founder of Bókun. "With her impressive track record in executing business development strategies combined with her deep industry knowledge, we are confident. Shelly will enable us to continue to drive growth and profitability. I look forward to working with her to support and expand our customer base."

To find out more, read success stories or schedule a demo, please visit http://bokun.io.

For more information about this topic please contact Shelly Edwards at 416-725-2765 or email [email protected]

About Bokun

Bokun is the cloud based sales, inventory and management platform to connect the tourism industry (Tours, Activities, Car Rentals, Transportation and Accommodation). Bokun allows all connected to the platform to sell online their own products and services and as well to collaborate with each other, share their inventory in real time, cross-sell, and earn commissions. Tourism companies have made thousands of collaboration and cross-selling contracts via the Bokun Marketplace. Bokun is available in Iceland, North America, Europe with immediate expansions plans. To see Bokun in action, please visit www.bokun.io.Br/>
Contact:
Iceland Headquarters
Hjalti Baldursson, CEO of Bokun
[email protected]
North America
Shelly Edwards, Director of Sales North America
[email protected].
Tel: 416 725 2765

Alan Young
PR Representative
705-2415244

Related