Industry Update
Supplier News18 November 2015

Nominations now open for EyeforTravel’s Mobile Innovation in Travel Awards 2016

Does your travel or hospitality brand have what it takes to succeed in mobile?

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Is your app a key weapon in your battle to win and engage travel consumers? Top travel brands will find out as they battle it out as part of EyeforTravel's Mobile Innovation in Travel awards taking place in San Francisco, March 14th as part of EyeforTravel's San Francisco Summit.


As Kenny Jacobs, Chief Marketing Officer, of European low cost carrier Ryanair said an EyeforTravel event earlier this year, "Everything going forward is going to be about mobile"

Mobile technology is no longer a nice to have – it's a must have. Mobile is transforming the way travel is sold – providing exciting opportunities to enhance the customer experience, grow loyalty and ancillary revenues.

Many travel and hospitality brands will attest that getting the right mobile strategy in place is not easy. It requires a considerable investment of time, money and resources as well as a willingness to experiment and make continual improvements. Indeed, the job of a mobile executive is never done.

EyeforTravel's Mobile Innovation in Travel Awards seek to recognize the travel brands who are making significant progress in mobile – trailblazing the way for others to follow.

With new mobile devices hitting the app store and extra capabilities coming to devices, travel brands cannot sit still and must continue to innovate.

"Mobile represents a fundamental shift in consumer behavior. At EyeforTravel we believe that the brands investing and innovating in mobile deserve to be recognised", says Tim Gunstone, MD, EyeforTravel Ltd.

The awards will feature 3 categories –

  • Best Mobile Travel App
  • Best Mobile Travel User Experience
  • Best Mobile Travel Solution

A public voting stage will be used to narrow down the 3 lucky finalists per category who will present at the final which will be held as part of EyeforTravel's 4th annual Mobile & Innovation Strategies for Travel conference

The 2015 edition of the awards saw Priceline's and Expedia's Hotwire go head to head to battle it out to win 'Best Mobile User Experience'. has achieved 10 million downloads of their app and at the time, Hotwire had achieved 2 million.

After quite some deliberation by the expert panel of mobile judges, Hotwire were crowned the winners. The question is - who will dare to take on the travel giants this year? Will we see smaller travel brands on tighter budgets steal the crown or will it be a repeat of the big giants winning the day?

Past entrants and finalists of the awards include, KLM, TripAdvisor, Marriott, Best Western, Carlson Wagonlit Travel, Worldmate,, and more!

Entrance for B2C travel brands is free of charge. All entires must be received by December 18th.

Find out how to enter your brand and for full terms and conditions, visit -

For all awards enquires contact:-

Gina Baillie
London, UK: +44 (0)207 375 7197
US Toll Free: 1 800 814 3459 ext. 7197
[email protected]

Meredith Pistulka
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