Industry Update
Press Release 1 September 2016

Radisson Blu Turns Pink For Breast Cancer Awareness Month

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Radisson Blu

SINGAPORE -- Radisson Blu®, one of the world's leading brands with nearly 300 hotels in operation in 69 countries and territories, today announced the "LOVE BLU, BE PINK!" campaign where one room in each participating hotel across the globe will turn pink for the month of October. The pink Business Class guest room will feature pink décor and other special pink amenities. A portion of the proceeds from the sale of the pink rooms will benefit charities that support breast cancer research and awareness.

"Radisson Blu is pleased to announce its support in the fight against breast cancer," said Rose Anderson, vice president, global branding, Radisson Blu. "In partnership with our guests, we look forward to raising funds for breast cancer research and awareness."

Beginning today, pink Business Class rooms are available for booking for stays from October 1, 2016 through October 31, 2016 at participating Radisson Blu hotels worldwide. Hotels across the globe will support organizations that are committed to breast cancer research as well as awareness. For a list of organizations that will benefit from the "LOVE BLU, BE PINK" proceeds, visit RadissonBlu.com/bepink.

Related Brand

Radisson Blu

Radisson Blu® is an upper upscale hotel brand that delivers a positive and personalized service in stylish spaces. Characterized by attention to small details and a Yes I Can!SM service philosophy, Radisson Blu hotels are designed to make a big difference and inspire unforgettable experiences with every stay.
brand information
Other Brands operated by Radisson
Country Inn & Suites® by Radisson
Park Inn by Radisson
Park Plaza
prizeotel
Radisson Collection
Radisson
Radisson Individuals
Radisson Red

About Radisson Hotel Group

Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,400 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems.

For more information, visit: www.radissonhotels.com/corporate

Or connect with us on:
LinkedIn: www.linkedin.com/company/radisson-hotel-group/Instagram:www.instagram.com/radissonhotels/Twitter:www.twitter.com/radissonhotelsFacebook: www.facebook.com/radissonhotelsYouTube: www.youtube.com/radissonhotelgroup

Contact
Camilla Chiam
Vice President, PR, Communications and Brands, Asia Pacific
Phone: +65 6511 9297
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