Does your travel company have what it takes to succeed in mobile? Is your app a key weapon in your battle to win and engage travel consumers? Top travel brands will find out as they battle it out as part of EyeforTravel's Mobile Innovation in Travel awards taking place in San Francisco, April 24th – 25th as part of EyeforTravel's San Francisco Summit.

As Kenny Jacobs, Chief Marketing Officer, of European low cost carrier Ryanair said an EyeforTravel event earlier this year, "Everything going forward is going to be about mobile"

Mobile technology is no longer a nice to have – it's a must have. Mobile is transforming the way travel is sold – providing exciting opportunities to enhance the customer experience, grow loyalty and ancillary revenues.

Many travel and hospitality brands will attest that getting the right mobile strategy in place is not easy. It requires a considerable investment of time, money and resources as well as a willingness to experiment and make continual improvements. Indeed, the job of a mobile executive is never done.

EyeforTravel's Mobile Innovation in Travel Awards seek to recognize the travel brands who are making significant progress in mobile – trailblazing the way for others to follow.

With new mobile devices hitting the app store and extra capabilities coming to devices, travel brands cannot sit still and must continue to innovate.

"Mobile represents a fundamental shift in consumer behavior. At EyeforTravel we believe that the brands investing and innovating in mobile deserve to be recognised", says Tim Gunstone, MD, EyeforTravel Ltd.

The awards will feature 3 categories –

  • Best Mobile Travel App
  • Best Mobile Travel User Experience
  • Best Mobile Travel Solution

A public voting stage will be used to narrow down the 3 lucky finalists per category who will present at the final which will be held as part of EyeforTravel's 5th annual Mobile & Innovation Strategies for Travel conference

The 2016 edition of the awards saw American Airlines, Alaska Airlines, FLIO, Dohop, Hotel Planner and Skyjet go head to head to battle it out to win 'Best Mobile User Experience'.

After quite some deliberation by the expert panel of mobile judges, Skyjet were crowned the winners. Skyjet was recognized for bringing a one-stop mobile booking experience that is more efficient than anything else in the private charter space. The question is - who will dare to take on the travel giants this year? Will we see smaller travel brands on tighter budgets steal the crown or will it be a repeat of the big giants winning the day?

Past entrants and finalists of the awards include Booking.com, KLM, TripAdvisor, Marriott, Best Western, Carlson Wagonlit Travel, Worldmate, Hotwire.com, Hotels.com and more!

Entrance for B2C travel brands is free of charge. All entries must be received by December 31.

Find out how to enter your brand and for full terms and conditions, visit -http://events.eyefortravel.com/san-francisco-summit/awards.php

For all awards enquires contact: -

Shreya Ganapathy

Project and Content Director | Eyefortravel

W: +44 20 7375 7150

[email protected]

Meredith Pistulka