Choice Hotels Partners with China's Largest OTA, Expanding Reach in International Markets
Hotel company enhances Comfort Inn and Comfort Suites amenities to accommodate increase in inbound Chinese tourists
ROCKVILLE, Md. -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced today a new global agreement with Ctrip, the largest online travel agency in China. In addition, Choice Hotels has added a series of new amenities to the Comfort Inn and Comfort Suites brands to cater to the increase in Chinese tourism. These two initiatives highlight Choice Hotels' focus on better serving the U.S. inbound Chinese travel market.
"China is, and will continue to be, a major market for inbound tourism in the next few years, and Choice is dedicated to anticipating the needs of guests traveling from abroad by ensuring they have the amenities they desire and expect. With properties located near iconic U.S. landmarks and major cities and amenities such as free WiFi, Comfort Inn and Comfort Suites are a great hotels for Chinese travelers exploring the U.S.," said Robert McDowell, Chief Commercial Officer at Choice Hotels International. "Furthermore, our global partnership with Ctrip will expand Choice Hotels reach into the growing Chinese tourism market."
The amenities are the latest in a series of enhancements to the Comfort Inn and Comfort Suites brands. In addition to announcing its smoke-free policy and new, healthy breakfast options, Comfort Inn completed a variety of renovations as part of Choice Hotels' landmark $40 million Comfort brand property improvement incentive, which has yielded favorable results and feedback from developers and guests alike.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of March 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
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