Industry Update
Press Release 7 November 2016

Choice Hotels Partners with China's Largest OTA, Expanding Reach in International Markets

Hotel company enhances Comfort Inn and Comfort Suites amenities to accommodate increase in inbound Chinese tourists

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Logo 'Choice Hotels International'

ROCKVILLE, Md. -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced today a new global agreement with Ctrip, the largest online travel agency in China. In addition, Choice Hotels has added a series of new amenities to the Comfort Inn and Comfort Suites brands to cater to the increase in Chinese tourism. These two initiatives highlight Choice Hotels' focus on better serving the U.S. inbound Chinese travel market.

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With Chinese tourism set to be the top market for inbound travel to the U.S. by 2019, participating Comfort Inn and Comfort Suites hotels will provide guests with cultural offerings, such as green tea, slippers, and acceptance of China Union Pay on-property, in addition to free hot breakfast and Wi-Fi. The green tea will be made available in lobbies of Comfort Inn and Comfort Suites hotels and the free slippers will be provided at the front desks of Comfort Inn and Comfort Suites hotels as part of the brand's "Forgot Something?" program.

"China is, and will continue to be, a major market for inbound tourism in the next few years, and Choice is dedicated to anticipating the needs of guests traveling from abroad by ensuring they have the amenities they desire and expect. With properties located near iconic U.S. landmarks and major cities and amenities such as free WiFi, Comfort Inn and Comfort Suites are a great hotels for Chinese travelers exploring the U.S.," said Robert McDowell, Chief Commercial Officer at Choice Hotels International. "Furthermore, our global partnership with Ctrip will expand Choice Hotels reach into the growing Chinese tourism market."

The amenities are the latest in a series of enhancements to the Comfort Inn and Comfort Suites brands. In addition to announcing its smoke-free policy and new, healthy breakfast options, Comfort Inn completed a variety of renovations as part of Choice Hotels' landmark $40 million Comfort brand property improvement incentive, which has yielded favorable results and feedback from developers and guests alike.

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,000 hotels, representing over 590,000 rooms, in over 40 countries and territories as of December 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statements

Certain matters discussed in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Generally, our use of words such as "expect," "estimate," "believe," "anticipate," "should," "will," "forecast," "plan," "project," "assume," or similar words of futurity identify such forward-looking statements. These forward-looking statements are based on management's current beliefs, assumptions, and expectations regarding future events, which, in turn, are based on information currently available to management. Such statements may relate to projections of the company's revenue, earnings, and other financial and operational measures, our liquidity, our ability to assist franchisees through relief or other financial measures, our ability to minimize or manage disruptions posed by COVID-19, and the impact of COVID-19 and economic conditions on our future operations, among other matters. We caution you not to place undue reliance on any such forward-looking statements. Forward-looking statements do not guarantee future performance and involve known and unknown risks, uncertainties, and other factors.

Several factors could cause actual results, performance, or achievements of the company to differ materially from those expressed in or contemplated by the forward-looking statements. Such risks include, but are not limited to, continuation or worsening of COVID-19 pandemic; changes in consumer demand; the impact of COVID-19 on the global hospitality industry, particularly in the U.S. travel market, changes to general, domestic, and foreign economic conditions, including as a result of COVID-19; future global outbreaks of pandemics or contagious diseases or fear of such outbreaks; foreign currency fluctuations; operating risks common in the lodging and franchising industries; impairments or losses relating to acquired businesses, changes to the desirability of our brands as viewed by hotel operators and customers; changes to the terms or termination of our contracts with franchisees; our ability to keep pace with improvements in technology utilized for marketing and reservations systems and other operating systems; our ability to grow our franchise system; exposure to risks related to our hotel-development, ownership and financing activities; fluctuations in the supply and demand for hotels rooms; our ability to realize anticipated benefits from acquired businesses; the level of acceptance of alternative growth strategies we may implement; operating risks associated with our international operations, especially in areas currently most affected by COVID-19; the outcome of litigation; and our ability to manage our indebtedness. These and other risk factors are discussed in detail in the company's filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports filed on Form 10-Q. Except as may be required by law, we undertake no obligation to update publicly or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

© 2020 Choice Hotels International, Inc. All rights reserved.

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Scott Carman
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