Oklahoma City, OK & Spokane, WA November 30th, 2016 – RLHC (Red Lion Hotels Corporation) (NYSE: RLH) announced today the release of an updated mobile app, Hello Rewards. The app leverages technology from Monscierge, a global software company specializing in innovative hospitality solutions, for customized design and development of the app. The Hello Rewards app is fully integrated into the RLHC guest recognition program, Hello Rewards, so guests can easily manage their membership and receive rewards.
The Hello Rewards app is powered through Monscierge's Connect platform, enabling a more comprehensive digital guest experience. Connect is one centralized platform supporting multiple technologies, including mobile applications, guests' requests, SMS messaging, digital signage and more. RLHC is implementing the Connect product suite with Monscierge's property management system (PMS) integration, allowing inclusion of digital door keys and mobile check-in.
"Providing guests with the ability to stay connected to our hotels before, during and after their stay is an important part of the experience at RLHC," said RLHC Chief Information Officer, John Edwards. "The Monscierge platform provides guests details on future and current stays, while also allowing us to communicate directly with guests through their own device, on their schedule."
RLHC recently completed an implementation of Connect Staff, Monscierge's featured staff product for hotel teams, providing a workflow management and communication tool. Connect Staff provides real-time reporting and analytical insight into the application's usage and is permission-based, giving appropriate access to a single hotel property or across an entire collection of brands. A recent study regarding Connect Staff reviews the potential impacts the technology has on hotel operations when adopted in select and luxury brands. Set to be published in December, the research concludes that Connect Staff significantly raised the level of guest satisfaction scores, as reviewed by two independent organizations. The study further explains how elevated guest satisfaction scores signifying a likely increase of yearly RevPAR for each property with the technology.
"The addition of Connect Staff to the RLHC technology profile creates a solid foundation for future projects such as gamification for hotel staff, machine learning for enhanced preventive maintenance, and providing local recommendations to guest based on their user profile," said Monscierge Chief Experience Officer, Marcus Robinson. "RLHC is one of the most innovative brands in hospitality, and their vision continues to lead the industry towards progressive enhanced experiences for hotel guests and staff."
RLHC and Monscierge also completed a project using the Connect Lobby technology, developing digital signage for RLHC called Infoglass. Infoglass is a touch-screen concept for lobbies and other high-traffic areas of RLHC properties. The initial version of the signage will showcase content such as local recommendations, property features and events and will include Twitter and Instagram feeds to provide a more integrated local experience.
Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Vantage Hotels, Americas Best Value Inn, Canadas Best Value Inn, Lexington by Vantage, America's Best Inns and Suites, Country Hearth Inns, Jameson Inns, Signature Inn and 3 Palms Hotels and Resorts brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.