Industry Update
Press Release12 July 2017

Tap! Tap! Go! The New RedRoof.com Enables Travelers to Go from Road to Pillow with Fast, Easy and Intuitive Booking Features

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COLUMBUS, Ohio -- It is reported that 85% of U.S. travelers rely on mobile devices to plan and book their trips1 and 45% of them with smartphones said they would switch sites if it takes too many steps to book or get desired information2. Travelers have spoken and Red Roof® listened – booking affordable, comfortable hotel rooms with Red Roof has never been easier! The new RedRoof.com, with fast, easy and intuitive booking features, enables travelers to go from road to pillow quicker than ever. Built on a mobile-first, best-in-class design platform, the site is easy to follow and understand. It includes "smart" features that store travel preferences and booking habits; it knows everything about the traveler, where they are and where they are going, allowing travelers to book while on-the-go to secure the best rate with a simple "Tap! Tap! Go!"

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"Understanding and responding quickly to consumers' needs is a true point of differentiation and the brands who do it well will win in the marketplace," says Andrew Alexander, President, Red Roof. "Our guests know Red Roof is deeply committed to listening and responding to customers and implementing their feedback. Our new RedRoof.com addresses travelers' needs for a site that is intuitive and enables quick booking with the best prices and one that is a simple process, providing consumers a rewarding personal experience from any location."

The new site's "Along-a-Route" feature will benefit Red Roof's core mobile consumer's journey. The "Along-a-Route" feature makes RedRoof.com a road warrior's best companion; using patent-pending technology, it knows their precise location and the direction in which they are traveling, serving up properties literally along their route – not seven miles past – making booking on the road effortless.

Additionally, the new RedRoof.com uses features a modern, welcoming and responsive design with dynamic graphics using a full suite of rich media tools. The newly upgraded digital platform also provides geo-localized and personalized content and deals, along with the full display of TripAdvisor reviews, allowing travelers to select the property and room that best fit their needs to make the most informed travel decisions.

To reward travelers, Red Roof is celebrating the new site by giving away a valuable prize per day in a summer sweepstakes. RediCard members who stay at a Red Roof property from June 1 to August 31 will be automatically entered to win in addition to receiving one online entry just for being a member in the first place! Guests can enjoy huge savings while trying to win, as redroof.com's RediPromise™ guarantees travelers the lowest available rate.

"Red Roof has invested in upgrading the digital platform to enhance guests' travel planning and booking experience," says Marina MacDonald, Chief Marketing Officer, Red Roof. "The new RedRoof.com is a smart site. It knows the traveler's booking habits: where they are, where they are going. Whether booking rooms on a phone, computer or tablet, RedRoof.com makes securing rooms at the best rate a breeze."

As part of its roadmap, Red Roof is looking to bring an artificial intelligence-enabled chatbot to life. The bot will connect and engage with travelers in a spontaneous and textually interactive way at every stage of the travel planning through booking process. The perks won't stop there. Red Roof hopes to add a "Quickbook" functionality to the site to better serve loyal guests – RediCard members will enjoy rapid mobile booking with personalized benefits and deals, stored travel preferences and personal information as well as a fast and easy checkout process, all dedicated to making a comfortable and affordable stay a click away.

Red Roof is continually addressing the changing digital landscape to elevate guest experiences. From "Fast. Free. Verified. WiFi" , to the award-winning "From Brake Lights to Rested Nights" campaign targeted to traffic-jammed travelers, Red Roof remains at the forefront of digital innovation to best cater to the evolving needs of travelers.

Related Brand

Red Roof Inn®

Red Roof Inn® is the go-to economy lodging choice, providing guests with an affordable stay in a clean, modern and comfortable room. Our coast-to-coast hotels are warm and welcoming and offer a value price without sacrificing the quality and convenience that travelers demand.
brand information
Other Brands operated by Red Roof
HomeTowne Studios by Red Roof®
Red Roof PLUS+
The Red Collection

About Red Roof®

Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Home Towne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® - a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediRewards™, or for reservations, visit redroof.com or call 800.RED.ROOF.

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