Source: H World International

This month has seen Deutsche Hospitality open up an account with WeChat in China. WeChat is one of the country's leading mobile communication platforms and is used on a daily basis by more than 900 million smart phone owners. The app provides instant messaging and social media functions alongside numerous other services such as mobile payment.

WeChat has also become an integral part of the world of work, where it is increasingly replacing written correspondence and e-mail. Deutsche Hospitality is using a new B2B channel to address its business customers in China and to focus more sharply on the Chinese outbound travel industry. This enables tour operators and travel agencies to receive the latest news about Deutsche Hospitality at first hand. Chinese language information about the group's hotels and offers is also sent directly to their mobile end devices. The Deutsche Hospitality WeChat channel may be accessed via the following link: http://bit.ly/2vo725u.

Chinese contacts are initially being provided with details about the Steigenberger and IntercityHotel branded hotels that are taking part in the China Selection Programme. This is a particular service tailored to the needs of Chinese guests. It features an extensive package of amenities such as Chinese TV channels, payment via UnionPay card and certain foods and beverages. Further contents of the WeChat channel include Deutsche Hospitality news that is of interest to the Chinese market.

Deutsche Hospitality has maintained a presence on Sina Weibo, the largest microblogging site in China, for over two years. The two B2C channels Steigenberger Hotels and Resorts and IntercityHotel have been extremely successful in terms of targeting current and potential guests. Both inspiration and information are offered by presenting hotels and destinations on an ongoing basis.

China is one of the growth regions which forms an object of Deutsche Hospitality's current focus, whilst the group's hotels outside the People's Republic are also proving massively popular with Chinese guests. Involvement on WeChat and Sina Weibo represents a significant step in terms of continuing to raise the presence and profile on the Chinese market.

About H World International

H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide. H World International is part of H World, one of the world's largest and fastest growing hotel groups. Further information is available at int.hworld.com.

Steigenberger Icons are extraordinary hotels that combine unique historical value with modern concepts. Steigenberger Porsche Design Hotels combine the distinctive Porsche Design Lifestyle with hospitality and service. At Steigenberger Hotels & Resorts, guests enjoy an unforgettable and top-class hotel experience. Jaz in the City is a lifestyle brand concentrating on music: always in sync, lively, and unique. House of Beats supports local heroes and is an innovative brand with an uncompromising community approach. IntercityHotel is synonymous with flexible mobility and central locations and offers high standards for design and comfort. Maxx stands for what is most important in the mid-scale range of the market. Zleep Hotels offer Danish design, quality, and Scandinavian simplicity at an affordable price. Ji Hotel serves guests with a reserved eastern aesthetic, well-designed technology, and plenty of room for individuality. Book your stay at hrewards.com.

Christopher Holschier
Director Corporate Communications
+49 69 66564-422
H World International