Building the tools that provide transparency and control over your data has always been a top priority for us. On the ads front, we've evolved our tools over the years to help you shape your ads experience. We launched a single dashboard for ads controls—originally named the Ads Preferences Manager, now Ads Settings—in 2009, Why This Ad in 2011, Mute This Ad in 2012, and then folded these into your central data controls hub: My Account.

Today, we're announcing more additions to Ads Settings and Mute This Ad to give you more control to mute the ads you see on Google, on websites, and in apps.