The Best Western River North Hotel sees 300% increase in Revenue with New Progressive Web App
A Case Study On Delivering The Best Mobile User Experience on the Web
Brewer Digital Marketing, announces the launch of Best Western River North's new website, which leverages cutting-edge Progressive Web App (PWA) technology resulting in a 300% increase in revenue and a 500% increase in room nights vs the old website.
Best Western River North is a modern, urban hotel set in the River North neighborhood of Chicago. It offers warm hospitality and extraordinary experiences for both leisure and business travelers alike. Although the hotel's former website was was performing relatively well, General Manager Heidi Bitar, knew there was room for improvement. To attract the attention of guests searching for accommodations, the site needed to be updated with the latest web and search innovations. Heidi chose Brewer Digital Marketing to create new site using a new technology known as a Progressive Web App (PWA) to help deliver reliable, fast and engaging content to drive hotel bookings.
Progressive Web Applications benefit consumers in the following ways:
- Easily scannable - built to grab potential guest's attention to make a booking or call the hotel
- Fast! - sites load quickly ensuring guests stay on the site as move from page to page
- Richer mobile experience - feels like a mobile app with app-style interactions but without the storage requirements or manual update issues
- Progressive and responsive - accessible by every user on every device regardless of browser
- Connectivity independent - works offline and performs well on slow connections
- Engaging - features such as 'push notifications' to boost user engagement
- Improved Conversions - guests stay on the site longer and consume more content leading to more bookings
"Today's consumers are impatient. They want to get the content they need - fast." says Brad Brewer, CEO at Brewer Digital Marketing. "Our team understood the influence Progressive Web Apps could have, especially within the hospitality industry. And we're ecstatic to see the immediate impact of implementing this technology had for Best Western River North. And our software is built directly on Google's platform, incorporating the Structured Data now recommended in Google's updated SEO Guide, resulting more exposure from all types of search."
"As consumers respond to dynamic websites and the search engines now reward structured data, we knew it was time to change from our current provider", said Heidi Bitar, General Manager of Best Western River North. "Brewer Digital Marketing packs so much into their product from Schema.org markup, to great design, we decided to test out their new Progressive Web App system, and the proof is in the numbers," she concludes.
Best Western River North Hotel collaborated with Brewer Digital Marketing to build its website on its Hotel Marketing Web Platform, which leverages Progressive Web App technology for hotels.
The result - 300% increase in revenue and a 500% increase in room nights vs the old website.
Sources:
- Google, Progressive Web Apps: https://developers.google.com/web/progressive-web-apps/
- Google, Mobile-friendly sites turn visitors into customers:
http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
About Agentic Hospitality
Agentic Hospitality is an infrastructure-level AI Cloud platform dedicated to empowering hotels and resorts to reclaim the guest journey, enabling direct bookings through AI-native channels, and drive profitable revenue growth. Developed in collaboration with Brewer Digital and deployed across Google Cloud and Vertex AI, Agentic Hospitality transforms guest interactions into rich intent based signals, and loyalty-enhancing orchestration in real time. Inspired by 12 years of architecting modern commerce platforms for Travel + Leisure Co., G6 Hospitality, RLHC, La Quinta, Red Roof, Drury Hotels, Margaritaville Resorts, and Sports Illustrated Resorts. Scalable across independent hotels, resort groups, and enterprise hospitality brands, Agentic Hospitality redefines the future of frictionless, AI-driven hospitality. The company is powered by a best-in-class ecosystem of technology partners, each chosen for their leadership in AI, automation, data orchestration, and hospitality infrastructure. Players include: Google Cloud (Infrastructure layer, Vertex AI, Vertex Model Garden, Identify Management, and native OpenAI API compatibility); Brewer Digital Marketing (Full-stack platform integration, including Schema Adapter, TravelOS Model Context Protocol (MCP), and Booking Engine Adapter); Amadeus (CRS); Okta, Auth0 (SSO); Salesforce, Snowflake (CRM); Cloudbeds, Infor, Oracle Hospitality, Maestro PMS; PayPal, Braintree (Payments); Quantum Metric (Session replay, Felix AI generative summaries, and behavioral analytics); Ad agencies (Dynamic CRM-based personalization and paid media optimization); and Little Buddy Agency (Automation meets creativity using human–AI hybrid tools to craft smarter, more engaging brand experiences). Visit Agentic Hospitality.
