Hotels Catch Up to OTA Best Practices with TrustYou’s Review Marketing Solutions
++ NH Hotel Group Notably Improves Web Traffic and Conversions by 10% ++ TrustYou’s Newest Review Marketing Features Help to Convert More Bookings
TrustYou, the world's largest guest feedback platform, unveiled impressive results proving the correlation between Review Marketing Solutions and increased revenue, in partnership with NH Hotels. The world-leading urban hotel operator, with almost 400 hotels in its portfolio, noted a considerable increase in the website traffic, conversions and ultimately, revenue, after mimicking OTA typical behavior through the TrustYou features.
NH Hotel Group continues to use the TrustYou Review Marketing module, in order to encourage organic traffic and direct bookings. Stephan Keschelis, VP of E-Commerce and Digital Transformation at NH Hotel Group reinforced the impressive outcome of the collaboration, by saying: "Displaying TrustScores and Meta-Reviews on our website and thereby enabling Rich Snippets has shown incredible results. We observed an immediate 10% increase in organic revenue coming from an improved conversion rate as well as an increase in traffic. In part, we were able to migrate paid to organic traffic helping us to free marketing budget for other performance campaigns. On the other hand, now www.nh-hotels.com is positioned in Google as the site that is considering more reviews than any other website, which helps us generate incremental traffic."
Michael Menzel, Chief Revenue Officer of TrustYou adds: "At TrustYou, we are very familiar with the constant struggle that hoteliers are facing in order to get direct bookings. OTAs have been a preferred channel for booking, due to this specific factor: they offer valuable information, on the spot - including guest reviews. As the industry's top-rated guest feedback platform, there is no reason why our clients and partners wouldn't take full advantage of what we offer: a Meta-Review and TrustScore widget, easily integrated on any hotel website and the rich snippets feature, which together, are proven to dictate higher traffic and keep consumers on the website, until a final booking decision is made. NH Hotels is a great example of making good use of the online reputation and turning it into actual revenue."
To get even more insights into NH Hotel Group's experience with the TrustYou guest feedback platform, a case study is available for free download.
Find more information on TrustYou and the guest feedback platform on www.trustyou.com.
TrustYou helps companies win through the power of listening and provides a guest feedback platform that makes listening to customers easy, powerful, and actionable. The platform unlocks the potential of guest feedback and helps to:
- Create unlimited opportunities to listen and respond to guests' needs.
- Understand all reviews across the web and make better business decisions.
- Publish hotel reviews on the website and on Google and allow positive feedback to influence bookings.
TrustYou empowers companies to earn trust, make better decisions, and ultimately, win.
Find more information on TrustYou and our feedback platform on www.trustyou.com.
Phone: +49 89 55 27 35-116