Industry Update
Press Release20 May 2019

Hilton State of Breakfast

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Hilton Worldwide Family/group

Hilton's family of brands that offer free, hot breakfast - also known as the "Hilton Breakfast Alliance" including Embassy Suites by Hilton, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton - are on a mission to transform breakfast, taking it from a functional, often overlooked meal to an enjoyable experience to connect with others.


Despite a deep love for their morning meal, Americans are sacrificing breakfast to their busy schedules. The "Hilton Breakfast Alliance" has the solution - stop eating alone!

Whether on a family vacation, business trip or flying solo, guests never truly eat breakfast alone at the "Hilton Breakfast Alliance's" more than 3,200 properties in the U.S., all offering their own complimentary breakfast.

Eat Breakfast Together Day

Enter for a chance to win a weekend stay and join the movement to slow down, sit down and enjoy breakfast together all summer long, with Eat Breakfast Together Day on May 25, 2019. Join in the social media conversation with #HiltonBreakfast.

Take the pledge here

'Hilton Breakfast Alliance' Uncovers The State of Breakfast, Sparks a Movement to Transform the Most Important Meal of the Day Into an Opportunity for Connection

It is frequently called the most important meal of the day, but a new nationwide survey by the "Hilton Breakfast Alliance" - five hotel brands that collectively serve nearly 200 million free hot breakfasts annually - found that breakfast in America may actually be the most neglected meal of the day.

Hilton's family of brands that offer free, hot breakfast to guests - Embassy Suites by Hilton, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton - has unveiled The State of Breakfast, a consumer survey, which found that Americans want more opportunities to make breakfast a priority and connect with their loved ones.

Read full release here.

Survey Reveals Americans are Putting Breakfast on the Backburner

The State of Breakfast survey reveals that Americans wish they had more opportunities to make breakfast a priority and to connect with others.

Lifestyle Expert Brandi Milloy Encourages Eating Breakfast Together

Brandi Milloy is a national TV personality, host on the Food Network, lifestyle expert, and an at-home cook known for her simple and fun approach to food. When she's not in the kitchen, she's coming up with time and money saving hacks for new moms, creating stylish tablescapes for her next party or redecorating her beach bungalow. She has teamed up with Hilton and its five brands that offer free, hot breakfast on a mission to transform breakfast from an often overlooked meal to an opportunity to connect.

Feast for the Eyes Photo Gallery

Related Brands

Embassy Suites by Hilton

Embassy Suites by Hilton, one of Hilton’s 17 market-leading brands, is dedicated to delivering what matters most to travelers. The full-service, upscale brand offers two-room suites, free made-to-order breakfast and a nightly two-hour reception with complimentary drinks and snacks.
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Hampton by Hilton

As the number one ranked lodging franchise for the past 10 years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers at more than 2,450 properties with more than 254,000 rooms in 27 countries and territories.
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Homewood Suites

Homewood Suites by Hilton, Hilton’s upscale, all-suite, extended-stay hotel brand with more than 490 locations in the United States, Mexico, and Canada, is an award-winning leader. The first choice for guests seeking comfortable accommodations when traveling for extended or quick overnight stays, Homewood Suites offers inviting, generous suites featuring separate living and sleeping areas, and fully-equipped kitchens with full-size refrigerators.
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Home2 Suites

Home2 Suites by Hilton, one of the fastest-growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest.
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Tru by Hilton

Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The brand is modern and functional, offering social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge, and eat.
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Other Brands by Hilton
Canopy by Hilton
Curio – A Collection by Hilton
DoubleTree by Hilton
Embassy Suites by Hilton
Hampton by Hilton
Hilton Garden Inn
Hilton Grand Vacations
Home2 Suites
Homewood Suites
LXR Hotels & Resorts
Motto by Hilton
Signia Hilton
Tapestry Collection by Hilton
Tempo by Hilton
Tru by Hilton
Waldorf Astoria

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 977,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World's Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 106 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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