Industry Update
Press Release19 June 2019

The Rise Of The 'Work Family': New Survey Says 60% Of People Would Sacrifice A Raise To Work With Colleagues They Like

Comfort Hotels is Giving Away an Entire Hotel to Highlight the Importance of Business Travel in Building Work Relationships

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Logo 'Choice Hotels International'

ROCKVILLE, Md. - Nine in 10 Americans surveyed have a "work family" and, as a result, feel happier. They also agree that traveling with colleagues enables them to connect on a personal level. To celebrate the importance of positive workplace relationships strengthened by business travel, Comfort has launched the Comfort Hotels Ultimate Work Family Trip Contest where, throughout summer 2019, one person will have the chance to win access to an entire Comfort hotel for a weekend to bring together their work, and personal, families.


"Strong relationships with co-workers are key to professional growth and fulfillment at every career stage," said Rachel DeAlto, Relationship Expert and Comfort Hotels spokesperson represented by Abrams Artists Agency. "They can evolve into mentorships, open doors, expand an individual's network, and lead to more opportunities. Business travel provides an opportunity to build these relationships in a fresh environment with unique experiences that differ from employees' day-to-day interactions with each other."

"With newly renovated hotels featuring open lobbies, upgraded guest rooms, and modern amenities, Comfort hotels help you make the most of your trip. The Comfort Hotels Ultimate Work Family Trip Contest was inspired by our guests and what they care about: connecting with their families - personal and professional," said Megan Brumagim, vice president, brand management, design and compliance, Choice Hotels. "Comfort hotels provide a warm and welcoming guest experience to help you with your travel purpose, no matter what your business is, and giving away an entire hotel for a weekend is the perfect way to celebrate work families."

The Comfort Hotels Ultimate Work Family Trip Contest winner will have an opportunity to invite their current or past work family and personal family to one of five participating Comfort hotels in Myrtle Beach, S.C.; Austin, Texas; Middletown, Pa.; Denver or Birmingham, Ala.

To enter the contest, people will tell Comfort why they deserve a work family trip. They can do this at, by tagging @ChoiceHotels and using #workfamilytrip and #contest on Twitter and/or Instagram, or by visiting the Choice Hotels Facebook page. No purchase is necessary to enter, and entries will be accepted until Aug. 13, 2019, with the trip to take place on select dates in 2020.

Comfort Hotels, an upper midscale brand of Choice Hotels International, Inc. (NYSE: CHH), conducted a nationwide survey of 1,100 Americans to better understand how travel impacts their work relationships. The survey, done in collaboration with survey platform Pollfish, uncovered a number of findings about how travelers value the "work family."

  • 86% of Americans keep in touch with former colleagues.
  • 59% of those surveyed agree that they spend either the same amount or more time with their work colleagues as they do with their families at home.
  • More than 75% of people would rather travel with colleagues than solo when traveling for business.
  • Almost 65% of people consider work relationships as important as their relationships at home.

The research and contest join a large-scale effort by Choice Hotels to reinforce its commitment to welcoming both business and leisure travelers. Choice recently introduced a new nationwide advertising campaign featuring the tagline, "Our Business Is You." The campaign will feature Comfort throughout 2019, and spotlight the results of brand's $2.5 billion, multi-year transformation.

Related Brands


The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years. With Comfort Inn, Comfort Inn & Suites and Comfort Suites hotel properties nationwide, the Comfort brand family is ready to take care of guests everywhere they need to be.
brand information

Comfort Suites

Comfort Suites® is one of the leading competitors in lodging today, offering an all-suites product with an attractive value proposition for both guests and owners. Constantly raising the bar to remain competitive, the Comfort Suites brand has developed a new inviting, cost-effective prototype.
brand information
Other Brands operated by Choice
Ascend Hotel Collection
Cambria Hotels
Clarion Pointe
Comfort Suites
Econo Lodge
Everhome Suites
MainStay Suites
Quality Inn
Rodeway Inn
Sleep Inn
WoodSpring Suites

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,000 hotels, representing over 590,000 rooms, in over 40 countries and territories as of December 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit

Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.

© 2020 Choice Hotels International, Inc. All rights reserved.

Alannah Don
Choice Hotels International, Inc.
Phone: +1 301 592 5154
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