Regent Wants to Reclaim Its Crown Under IHG
With new hotel brands popping up every day, it can be a challenge to establish name recognition among consumers. That’s one challenge InterContinental Hotels Group doesn’t have to deal with as it works to revive the Regent brand.
Regent Hotels & Resorts may be the most prestigious luxury hotel brand you've never gotten a handle on, but InterContinental Hotels Group (IHG) hopes to change that.
There are currently only six Regent hotels open in five countries. IHG's intention, however, is to grow the brand to more than 40 hotels worldwide. Four properties are already in the pipeline, including new builds in Indonesia, Malaysia, and Vietnam and a reflag in Hong Kong (more on that in a minute).