Once the biggest must-have a hotel could have was its own club (it was a late 1990s thing) Today, it's very different; an in-house bakery is now the ultimate hotel welcome package.

It's not hard to see why; a bakery offers multisensory joys, from scent to texture that touch on nostalgia, innovation and pure pleasure. In the past, whole hotels have been built on the quality of its baked goods (Hotel Sacher in Vienna, we're thinking of you) but recently, there's also been a trend towards moving the hotel bakery to the centre of the hotel, so sourdough and croissants get due credit.

Read the full article at Forbes