The travel industry continues to see massive changes as the Internet of Things continues to morph the world into its virtual, app-based mold. Along with technology, the issue of global warming is another major factor in change with travelers increasingly paying attention to carbon footprints and factors like single-use plastics when they book their vacations. Another factor in travel trends continues to be the emphasis on marketing to millennials with hotels creating entire brands to seize the almighty millennial dollar.

Top travel trends to watch in 2020 include:

The Rise of the Hotel Sub-Brand

Large hotel brands like Marriott, Hilton, Accor, and Hyatt are increasingly turning to the sub-brand as a way to reach new segments of loyalty and as a method of distinguishing the many properties they acquire.

Read the full article at Forbes