Travel Megatrends 2020: Data’s Breakthrough for Events
All-in-one software doesn’t just simplify the event planning process. It transforms the way planners track and learn from events. How these all-in-one tools evolve is starting to shape the future of the meetings industry.
Things are starting to change — and planners know this. Digital technology has grown rapidly in the past few years, and along with it, the ability to collect important data. Over 75 percent of job postings for high-profile roles in meeting planning now require skills in performance and data analysis, according to a recent EventMB study.