Industry Update
External Article16 March 2020

Travel Megatrends 2020: Data’s Breakthrough for Events

All-in-one software doesn’t just simplify the event planning process. It transforms the way planners track and learn from events. How these all-in-one tools evolve is starting to shape the future of the meetings industry.

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We recently released our annual travel industry trends forecast, Skift Megatrends 2020. Download a copy of our magazine here and look for us to highlight individual trends in the coming days.

On a fundamental level, the main role of event planners is to simply throw fantastic events. For decades, this has attracted people with strong management skills, often with experience in hospitality or entertainment. An affinity for tech and data, however, was never a key part of the job.

Things are starting to change — and planners know this. Digital technology has grown rapidly in the past few years, and along with it, the ability to collect important data. Over 75 percent of job postings for high-profile roles in meeting planning now require skills in performance and data analysis, according to a recent EventMB study.

Read the full article at skift Inc.

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