Industry Update
Press Release 9 April 2020

With ALL - Accor Live Limitless, our guests can be inspired “ALL at home”

Accor launches new global digital entertainment campaign

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ALL - Accor Live Limitless

ALL - Accor Live Limitless - the daily lifestyle companion that integrates rewards, services and experiences throughout Accor, a world-leading hospitality group, has launched a new global digital entertainment campaign. It is aimed at letting guests and the broader public discover new experiences and live their passions while at home, having to adopt new ways of living and working. With the kick-off of the company's new #ALLatHome social media campaign, ALL guests and passion enthusiasts can enjoy immersive, informative and inspiring content series themed around Sport, Food and Entertainment
Ian Di Tullio, Global Senior Vice President, Guest at Accor, says: "As the world temporarily presses the pause button, we want our guests to continue living their passions in the comfort of their own homes through the unique digital experiences and content brought together by our amazing ambassadors and partners worldwide. We believe that in this period, we can all be together even while apart."

Each week, through its

To allow our guests to enjoy their passions at home during this confinement period, ALL will offer them special activities such as:

  • Sport: coaching with Ken Group, exclusive interviews with Marquinhos and Marco Verratti and morning routines with Paris Saint-Germain players, training routines with Double Olympic Judo Champion Teddy Riner, e-sport contest with the Paris Saint-Germain football club
  • Food: pastry classes with Quentin Lechat, best Parisian pastry chef in 2019, cooking classes with Pierre Sang along with many more award-winning culinary artists
  • Entertainment: live DJ sets, a line-up of emerging artists from ibis Music, exclusive content and playlists with Montreux Jazz Festival and many more to come

About Accor

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 5.000 hotels, resorts, and residences across more than 110 destinations. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor's portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world's most attractive hotel loyalty programs.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 - Acting Here endeavors to act for "positive hospitality", while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY). For more information visit accor.com. or become a fan and follow us on Twitter and Facebook.

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