Preferred Hotels Surveys Loyalty Program Members on Future Travel Plans

This month, Preferred Hotels & Resorts conducted a global future travel survey with members of the brand's loyalty program - I Prefer Hotel Rewards - inviting them to share their aspirations and plans for future travel when restrictions are lifted or eased.

Nearly 4,000 I Prefer members opted to participate, and the results reveal an incredibly positive attitude towards travel for the second half of 2020 - just the type of news we all want to hear:

• More than 50% of respondents say they'll book a trip in 2020, and most will do so as soon as travel restrictions are lifted. They want to travel.
• 75% of respondents plan to travel with family, having spent so much time apart. They are ready to reunite with loved ones.
• More than half of respondents intend to travel regionally or domestically, with over 50% of Americans planning to stay in the United States for their next trip. They are eager to explore their own backyards.
• Despite a strong desire to stay regional, over 40% of respondents still want to travel to another continent. They want to see the world.
• More than 80% will travel by air. They are ready to fly.
• What do these responses ultimately mean? They Believe in Travel.

Media Contact

Hannah Nelson

Senior Director, Public Relations – Americas [email protected]