Industry Update
Press Release24 April 2020

Preferred Hotels Surveys Loyalty Program Members on Future Travel Plans

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IndeCorp Corporation

This month, Preferred Hotels & Resorts conducted a global future travel survey with members of the brand's loyalty program - I Prefer Hotel Rewards - inviting them to share their aspirations and plans for future travel when restrictions are lifted or eased.


Nearly 4,000 I Prefer members opted to participate, and the results reveal an incredibly positive attitude towards travel for the second half of 2020 - just the type of news we all want to hear:

  • More than 50% of respondents say they'll book a trip in 2020, and most will do so as soon as travel restrictions are lifted. They want to travel.
  • 75% of respondents plan to travel with family, having spent so much time apart. They are ready to reunite with loved ones.
  • More than half of respondents intend to travel regionally or domestically, with over 50% of Americans planning to stay in the United States for their next trip. They are eager to explore their own backyards.
  • Despite a strong desire to stay regional, over 40% of respondents still want to travel to another continent. They want to see the world.
  • More than 80% will travel by air. They are ready to fly.
  • What do these responses ultimately mean? They Believe in Travel.

About Preferred Hotels & Resorts

Preferred Hotels & Resorts is the world"s largest independent hotel brand, representing more than 700 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ hotel rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit

Hannah Nelson
Manager, Public Relations - Americas
Phone: +1 929 841 5240
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