Industry Update
Press Release28 April 2020

AHLA Launches “Safe Stay” For Enhanced Industry-Wide Hotel Cleaning Standards

Advisory Council to Establish New Cleaning & Safety Standards in Response to COVID-19

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American Hotel & Lodging Association (AH&LA)

WASHINGTON - The American Hotel & Lodging Association (AHLA) today launched "Safe Stay," an initiative focused on enhanced hotel cleaning practices, social interactions, and workplace protocols to meet the new health and safety challenges and expectations presented by COVID-19. Safe Stay will seek to change hotel industry norms, behaviors and standards to ensure both hotel guests and employees are confident in the cleanliness and safety of hotels once travel resumes.

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"Every hotel guest and employee should know that their health and safety are our top priority," said Chip Rogers, president and CEO of AHLA. "Safe Stay represents a new level of focus for an industry already built on cleanliness. Hotels have always had rigorous standards for cleaning and safety. With Safe Stay we are enhancing these standards to help create peace of mind. When travel resumes, hotels will be ready to safely welcome back the traveling public."

AHLA has convened the Safe Stay Advisory Council of industry leaders representing all segments of the hotel industry, who will work in conjunction with public health experts, scientists, and medical leaders to develop a series of best practices for the industry, including the following:

  • Enhanced cleaning standards throughout the hotel, including guest rooms, meeting spaces, common areas, and back-of-house spaces
  • Superior cleaning products with a greater concentration of bacteria-killing ingredients, in accordance with CDC guidelines
  • Social distancing practices and reducing person-to-person contact
  • Increased transparency throughout the guest journey

The Safe Stay Advisory Council enhanced guidelines will be released at www.ahla.com/SafeStay.

Council members include representatives from the world's largest hotel companies:

  • Accor
  • Aimbridge Hospitality
  • Best Western Hotels & Resorts
  • Choice Hotels International
  • G6 Hospitality LLC
  • Hilton
  • Hyatt Hotels Corporation
  • InterContinental Hotels Group (IHG)
  • Loews Hotels & Co.
  • Marriott International
  • My Place Hotels
  • Noble Investment Group, LLC
  • Omni Hotels & Resorts
  • Radisson Hotel Group
  • Red Lion Hotels Corporation
  • Red Roof
  • Wyndham Hotels & Resorts
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About the American Hotel & Lodging Association

The American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the U.S. lodging industry. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support and workforce development programs to move the industry forward. In the wake of COVID-19 pandemic, the hospitality was the first industry impacted and it will be among the last to recover. That is why AHLA is committed to promoting safe travel while also creating a standardized safety experience nationwide through the Safe Stay initiative. With an enhanced set of health and safety protocols designed to provide a safe and clean environment for all hotel guests and employees, hotels across America are ready to welcome back travelers when they are ready to travel. Learn more at www.ahla.com.

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