COVID-19: How is the Foodservice Industry Coping?
Find out more about how coronavirus has impacted our industry and what foodservice operators should consider when adapting their business to life as our ‘new normal’.
The world's latest crisis - COVID-19 - has taken over our lives, irreversibly shifting our economy, society and lifestyle. But how has it affected the foodservice industry - and what big changes are on the horizon? Find out more about how coronavirus has impacted our industry and what foodservice operators should consider when adapting their business to life as our 'new normal'.
How is the industry changing?
Though the pandemic is still in its early stages, we've already seen a considerable shift in how consumers are getting their food, and how local restaurants and foodservice providers are responding.
1. Local farm shops are booming
One of the biggest shifts has been that of consumers turning to local farms for their fruit, vegetables, meat and dairy produce. While grocery stores have experienced severe shortages in supply, farms shops have been able to offer local shoppers a steady stream of fresh goods.
Many local farms now also offer quick-turnaround delivery or contactless collection (with impressively short lead times), which has been a key advantage for those who are at-risk or quarantined at home. Grocery stores, on the other hand, have been unable to keep up with demand, leaving many without a suitable delivery option for weeks, if at all.
Another big advantage of local produce is that people know where their food is coming from, which not only helps them feel more secure about avoiding shortages from hard-hit countries, but also helps them contribute to the local economy, supporting local businesses that otherwise might not have been able to ride out the storm.
2. Restaurants are shifting to take-away or delivery models
It's no secret that the foodservice industry -and hospitality industry as a whole - has been heavily impacted by the containment measures imposed by governments. But many restaurateurs have been quick to adapt their business model to offer their customers more flexible, pandemic-friendly dining options. This has caused a surge in take-away and delivery service options, not only from quick service or fast-casual restaurants but also from higher-end restaurants.
While the commission fees of delivery service providers (which typically reach as high as 30%) can be off-putting for many restaurateurs, there's good news on the horizon. Many delivery services are adapting their business models by reducing or eliminating their fees or opting for a flat-rate, subscription option so restaurants can get a better return on their margins.
But what about food safety concerns? Most restaurants have implemented stringent health & safety regulations to protect both their staff and their patrons - covering everything from sourcing, to preparation and service. In China, foodservice operators like McDonald's have responded with contactless pick-up options where customers don't have to make any contact with the staff.
3. Independent businesses are seizing the day
As many international chains such as McDonald's, Subway, KFC and Burger King have decided to close stores altogether, there's a growing opportunity for small, independent businesses to fill the gap. These businesses are more agile and flexible as they employ fewer staff (often from the same family), and are therefore able to react quicker to serve local customers. These customers are likely to spread the word throughout their local communities, further boosting the success of these businesses and building a loyal customer base that's likely to stick around well after the dust has settled.
Food & workforce safety tips
Food and workforce safety will remain a key issue during - and beyond - the ongoing pandemic. While the good news is that there is no proof of COVID-19 transmission from food or food packaging, restaurants will still have to put in place stringent new safety measures to protect their staff and customers alike.
Here are the key factors that any foodservice business should consider.
- Consult with your local health department for protocols and guidance on what measures are required to keep your business running smoothly. Depending on the amount of community spreading of COVID-19 within a particular area, these recommendations may vary.
- Set up clear protocols for your establishment and communicate these to all of your partners, suppliers, employees and customers.
- Workers presenting symptoms of COVID-19 should not be present at work, or in contact with customers or coworkers, and should immediately communicate their condition to their employer.
- Employees handling food should wash their hands for at least 20 seconds and wear gloves, a mask and/or hairnet as recommended.
- Employees should stay at least 2 meters away from customers and coworkers, to comply with social distancing recommendations. This could involve:
- Limiting the number of staff in a food preparation area and spacing out workstations.
- Limiting the number of people who can come into the premises at one time (rule of thumb = 1 person/10m2) by using a ticketing system.
- Using spacing measures (tape/line floor markers) to help with distancing and show customers where to navigate.
- While 'open food' areas such as buffets do not pose an increased risk, customers and employees should continue to behave in a hygienic manner. Where possible, food should be pre-packaged.
- Hand sanitizer should be made available to customers, and its use encouraged upon entering and leaving the establishment.
- Touchpoints (doors, payment stations, baskets, handles, ladles etc.) should be cleaned and disinfected regularly.
For restaurants offering a delivery service:
- Delivery staff should be well-trained and adhere to public health advice regarding the collection and delivery of orders.
- Drivers should wear clean (and when necessary, protective) clothing, and sanitize their hands before and after every transaction.
- Delivery vehicles should be kept clean, in good condition and free from sources of contamination. They should be disinfected regularly.
- Where possible, 'contactless delivery' options should be offered - where food can be left at the front door or on the porch.
- You may want to consider limiting the range of menu items on offer to simplify the production process and streamline your operation.
- Food temperatures must be carefully regulated and maintained:
- Refrigerated food must be kept below 5°C.
- Hot food must be kept about 63°C.
- Frozen food must be kept at -18°C.
- Food packaging should be controlled, to make sure that it is suitable for different food types (some packaging is not suitable for hot food).
About EHL Group
EHL Group encompasses a portfolio of specialized business units that deliver hospitality management education and innovation worldwide. Headquartered in Lausanne, Switzerland, the Group includes:
EHL Ecole hôtelière de Lausanne is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world's first hospitality management school that provides undergraduate and graduate programs at its campuses in Lausanne, Singapore and Chur-Passugg, as well as online learning solutions. EHL is ranked n°1 by QS World University Rankings by subject and CEOWorld Magazine, and its gastronomic restaurant is the world's only educational establishment to hold a Michelin Star.
EHL Swiss School of Tourism and Hospitality has been one of the leading hospitality management colleges for hotel specialists for 50 years. The school delivers Swiss-accredited federal diplomas of vocational education and training and of higher education in its 19th century spa-hotel in Chur-Passugg, Graubünden, to Swiss and international students from 20 countries.
EHL Advisory Services is the largest Swiss hospitality advisory company specializing in service culture implementation, business consulting, as well as the development and quality assurance of learning centers. EHL Advisory Services has offices in Lausanne, Beijing, Shanghai and New Delhi and has delivered mandates in more than 60 countries over the past 40 years.
Phone: +41 21 785 1354