Industry Update
Supplier News24 June 2020

CLEANtracker Technology Gives Hotel Guests Confidence with Certainty of Cleanliness via Dynamic Visual Proof in the Palm of Their Hands

Fear instinctually diminishes trust. For hotels striving to implement hygiene initiatives to protect guests, that fear, unfortunately, requires an additional step in proof of their promises.

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A psychological point demonstrated in most horror films, is that fear exacerbates distrust in others. Although the hotel industry is striving to implement stringent hygiene initiatives to protect guests, it is the diminished trust caused by fear of an invisible virus that is the final challenge hotels face in cementing guest confidence. Guests want certainty that their room is being precisely cleaned and sanitized every single time. To aid hotels in this challenge of the post-pandemic era, a Miami-based tech innovator, Creating Revolutions, has launched its groundbreaking CLEANtracker technology.

CLEANtracker is specifically designed to give hotel guests proof of the hotel's cleanliness promises. It is this unique 'PROOF over Promise' capability, which delivers a competitive edge for hoteliers struggling to navigate the uncertain times ahead - because proof has always been the ultimate human method of gaining confidence.

In development for over four years, the disruptive technology runs on the multi-patented Touch & Discover™ Platform, and has been proven reliable in thousands of hotel rooms. It combines a custom-built AI code named ELROY, and the wireless data transfer technology known as NFC (Near Field Communication) used in tap-and-go services like Apple Pay and Android Pay. Together they grant operators reduced liability and guarantee of next level cleanliness. Most importantly, it delivers the peace of mind that guests want, with a first of its kind dynamic 5D visual proof on any guest's smartphone.

"This pandemic is a real eye-opener for the hospitality industry," explains Einar Rosenberg, Founder, and CIO of Creating Revolutions. "All of a sudden, guest behaviors, priorities, and expectations have changed dramatically. Regardless of the enhanced new clean protocols in place, guests will remain apprehensive unless hotels can reassure them they are safe. They don't want promises; they want certainty, and hotels have to respond quickly."

Unlike current hotel cleaning processes, which focus almost entirely on the vigilance of housekeeping following protocols, CLEANtracker technology monitors employees in real-time, to make certain to guests that all management defined protocols and processes are followed precisely every single time. CLEANtracker accomplishes this with their AI ELROY, which uses advanced mathematics, NFC and human kinematics to identify if a job is being done correctly every single time, and uses that data to continually learn and optimize employee efficiency as well.

Key value points of the system include:

  • NO change in current employee processes, so no added workload.
  • 1-Step usage, which creates a near ZERO learning curve for employees.
  • Installation averages 1 minute per room and does not require power or infrastructure.
  • Incredibly affordable, on average just $0.25 per room per day.
  • Guest-facing dynamic 5D mobile piece designed to run on what the hotel offers today.

Rosenberg adds, "With the uneasiness around travel and fear of current and future viruses, hotels will HAVE to go beyond saying they are doing everything they can to keep their properties safe - they WILL have to prove it. CLEANtracker offers the single greatest competitive advantage and opportunity for hotels to build trust and save their business."

To learn more and see how CLEANtracker works, visit

About Creating Revolutions

Creating Revolutions is a Miami, Florida based company creating Revolutionary, NOT Evolutionary, technology for Hotels, Restaurants and Retail Stores. The approach is radically different from any other Hospitality employee management technology. Our 1st of its kind Artificial Intelligence (AI) was created to enhance the human element, not replace it. It is a complete re-imagining of how management communicates, guides and directs Staff. The technology literally automates employee management, creates real employee accountability, and protects staff, consumers, and property.

Einar Rosenberg
CIO - Creating Revolutions
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