Industry Update
Press Release 3 July 2020

Meliá Gives An Extra Boost To The Digitalisation Of Its B2B Relationships

Travel agents can visit hotels remotely and keep up to date with company news without ever leaving home - MeliaPro also launches a campaign to stimulate bookings by travel agents and corporate travellers

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Logo 'Sol Melia Hotels'

Meliá Hotels International has created the Meliá Pro Travel Labs community on Facebook, an exclusive community for travel agents with a programme of live events in which agents will have the chance to take part in webinars, workshops, round tables and virtual visits to company hotels. In parallel, the meliapro.com B2B booking site has also joined the major sales campaign launched by the group to reconnect with customers. Under the tagline "When you come back, trust your events to Meliá", the company aims to stimulate activity in the MICE segment by offering maximum flexibility for group bookings, extra MeliáRewards points and the peace of mind of staying in a hotel and hosting an event in a place with the new health and safety standards from the Stay Safe with Meliá programme, certified by Bureau Veritas.

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The impact of COVID 19 on the travel industry has made the hotel company ramp up its digital transformation in response to the demands of the new environment. As its Chief Executive Officer, Gabriel Escarrer, has already indicated, "the companies that focus most on technology and digitalisation have a competitive advantage that will help them emerge from this crisis."

In this context, the company intends to strengthen its direct relationship with B2B customers in a secure virtual environment using new digital communication tools to replace traditional face-to-face meetings. The Meliá Pro website and booking engine launched for travel agents in 2014 is now joined by the new Meliá Pro Travel Lab platform, a channel designed to provide relevant information on company hotels and destinations, training courses and exclusive benefits and incentives. This virtual community is already available in Spain and Latin America, and will soon be extended to other countries all around the world.

With a weekly programme of live digital events through Facebook Live and Zoom, Meliá will also share the latest company news in a very direct way, helping travel agents stay up to date on company brands and destinations and also having the chance to remotely visit hotels.

In the first live session, Meliá Hotels International brought together travel agents in a virtual meeting to present the reopening of its premium hotels Gran Meliá Sancti Petri, Hotel Don Pepe and ME Sitges, with their General Managers sharing all the latest news as well as information on health and safety measures. Next Thursday, the second live event will present the reopening and news on the Meliá Cala Galdana, Meliá Villaitana, Meliá Hacienda del Conde, Meliá Atlántico Isla Canela and INNSiDE Ibiza hotels. As an additional incentive, the company is also offering a prize draw to win 50,000 MeliáRewards points to all the travel agents taking part in each session.

"In these uncertain times for our industry, it is important we stand by our professional partners and strengthen our relationships with them. The key to our success is innovation in the way we connect with our partners," said José Miguel Moreno, Senior Global Director of B2B Sales & Marketing at Meliá Hotels International.​​

About Melia Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide, as well as the absolute leader within the Spanish market, with more than 380 hotels (current portfolio and pipeline) throughout more than 40 countries and four continents, operated under the brands: Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSIDE by Meliá, Sol by Meliá and TRYP by Wyndham. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide. Meliá Hotels International is included in the IBEX 35 Spanish stock market index. Follow Meliá Hotels International on Twitter @MeliaHotelsInt and Facebook meliahotelsinternational.

www.melia.com

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