Expedia’s Melissa Maher talks recovery in travel, partnership with hotels
Charuta Fadnis, senior vice president, research & product strategy at Phocuswright hosted 'The Breakfast Show In North America' at WiT Virtual Summit on 24 June when she interviewed Melissa Maher, chief inclusion officer & senior vice president, Expedia Group, on issues from the company's recovery programme to its diversity and inclusion initiatives.
Charuta Fadnis, senior vice president, research & product strategy at Phocuswright hosted 'The Breakfast Show In North America' at WiT Virtual Summit on 24 June when she interviewed Melissa Maher, chief inclusion officer & senior vice president, Expedia Group, on issues from the company's recovery programme to its diversity and inclusion initiatives.
Here are the key takeaways:
Helping hotel and hospitality partners recover
Expedia has a large recovery plan in place after carrying out research with 10,000 hotel partners, asking them what they want to see from a recovery standpoint, and built a whole programme around that, reveals Melissa Maher.
"The other thing that's very important for us is focusing on destinations. We set aside US$25 million in advertising and marketing for destinations at large, so making sure that as destinations start to open, we're supporting them at the destination level.