Charuta Fadnis, senior vice president, research & product strategy at Phocuswright hosted 'The Breakfast Show In North America' at WiT Virtual Summit on 24 June when she interviewed Melissa Maher, chief inclusion officer & senior vice president, Expedia Group, on issues from the company's recovery programme to its diversity and inclusion initiatives.

Here are the key takeaways:

Helping hotel and hospitality partners recover

Expedia has a large recovery plan in place after carrying out research with 10,000 hotel partners, asking them what they want to see from a recovery standpoint, and built a whole programme around that, reveals Melissa Maher.

"The other thing that's very important for us is focusing on destinations. We set aside US$25 million in advertising and marketing for destinations at large, so making sure that as destinations start to open, we're supporting them at the destination level.

Read the full article at webintravel.com