Industry Update
Press Release16 October 2020

Meliá Hotels International Introduces New Virtual Community

Meliá PRO Travel Labs Launches for Travel Advisors in the United States

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Logo 'Sol Melia Hotels'

MIAMI, FL - The past seven months have completely transformed the travel industry. In response, Meliá Hotels International (MHI) has created a new virtual community dedicated to closer communication and relationship rebuilding with agent partners.

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With the launch of Meliá PRO Travel Labs in the US, a new Private Groups community on Facebook created exclusively for Meliá PRO Travel Agents will provide updated information on the MHI portfolio, including properties such as INNSiDE New York Nomad, Paradisus Los Cabos, and Meliá Orlando Celebration. The unique selection of live virtual events gives travel advisors the opportunity to actively participate in exclusive webinars, workshops, "coffee breaks," virtual FAM trips, and round tables led by experts in the tourism industry, General Managers, and other MHI team members.

Meliá PRO Travel Labs program interacts on social media directly with travel agents to identify needs, destinations of interest, and even best times for virtual events. Meliá PRO Travel Labs already has more than 6,750 members on social media and has welcomed more than 12,800 participants on the live webinars.

"In these uncertain times for our industry, it is important we stand by our professional partners and strengthen our relationships with them. The key to our success is innovation in the way we connect with our partners," said José Miguel Moreno, Senior Global Director of B2B Sales & Marketing at Meliá Hotels International.

Adding to the ongoing post-COVID programming, MHI also now offers the "Stay Safe with Meliá" program. The company has partnered with Bureau Veritas, an industry leader in inspection, certification, and testing, to ensure the Meliá Hotels International system is achieving the highest standards in the management of preventative measures to combat COVID-19 in its hotels worldwide. The 390 hotels around the globe have modified their facilities and redesigned all their processes to reduce direct interaction and maintain hygiene standards and social distancing across each property.

About Melia Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide, as well as the absolute leader within the Spanish market, with more than 380 hotels (current portfolio and pipeline) throughout more than 40 countries and four continents, operated under the brands: Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSIDE by Meliá, Sol by Meliá and TRYP by Wyndham. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide. Meliá Hotels International is included in the IBEX 35 Spanish stock market index. Follow Meliá Hotels International on Twitter @MeliaHotelsInt and Facebook meliahotelsinternational.

www.melia.com

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