Industry Update
Press Release26 October 2020

Hard Rock Hotels & Casinos® Introduces MEET SAFE + SOUND

SAFE + SOUND Employs Rigorous Inspections and Enhanced Protocols at Hard Rock® Properties Worldwide, Safely Re-Introducing Events

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Safe + Sound

Hard Rock International is delighted to announce Meet SAFE + SOUND, expanding the international hospitality brand's industry-leading SAFE + SOUND program into conference and event spaces. As in-person meetings and events begin to re-emerge, event planners and attendees can be assured that touchpoints at all properties are SAFE + SOUND. Hard Rock's® health and safety plan was developed in collaboration with world-renowned public health and sanitisation specialists, including Ecolab and NSF International. The program meets the highest standards of safety, sanitation, food handling and employee training. Under SAFE + SOUND standards established by Hard Rock, each hotel property is independently assessed by NSF International and is required to pass a rigorous 262-point inspection.

"Hard Rock's top priority is keeping our guests and team members safe and healthy as we adapt to a new normal and adjust to meet the changing needs of the MICE community," said Danielle Babilino, Senior Vice President, Global Sales and Marketing at Hard Rock International. "Hard Rock has always offered unique and diverse meeting and venue spaces with extraordinary capabilities to accommodate all occasions and events. Now we are doing that with an enhanced focus on health and safety."

The enhanced safety protocols under Meet SAFE + SOUND have been customised to address the specific needs of the MICE (meetings, incentives, conferences and exhibitions) community, including procedures and checkpoints such as:

  • Guests passing through a thermal temperature screening and utilising hand sanitizer before entering each meeting space
  • Hand sanitizer dispensers in meeting rooms, exhibit halls, lobbies and other areas
  • Appropriate personal protective equipment (PPE) inventory available in public areas and at meeting room points of entry
  • Required use of face masks for all guests and team members in public areas and meeting spaces, except whilst actively eating, drinking or smoking
  • Industry-leading cleaning, sanitising and disinfecting protocols, with particular attention paid to high-touch areas including doors, tables, chairs, podiums, telephones, in-room control panels, light switches and temperature control panels
  • Expanded disinfecting and cleaning of all permanent equipment (microphones, projectors, screens, etc.) before and after each use

All third-party vendors and contractors entering the space are required to follow Meet SAFE + SOUND protocol.

Hard Rock Hotel & Casino® properties continue to abide by local and government mandated policies regarding events. Whilst event spaces and capabilities may vary based on location, select Hard Rock properties, including Hard Rock Hotel & Casino Atlantic City, are beginning to welcome the MICE community back to highlight its wide range of meeting facilities and showcase the ways in which organisations can successfully and safely return to in-person meetings. Additional properties, including Hard Rock Hotel® at Universal Orlando, are offering event spaces for virtual, in-person and pre-recorded meetings to accommodate various programming needs. Hard Rock Hotels & Casinos also offer varying, flexible cancellation and attrition policies for groups, as well as creative outdoor and private event spaces at select properties.

For additional information about Hard Rock's SAFE + SOUND program, visit Guests looking to book their next meeting or event at a Hard Rock location can visit For more information about Hard Rock Hotels & Casinos, visit

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Hard Rock

Hard Rock Hotels is an award-winning internationally recognized leader in the hospitality industry – offering world-class entertainment, contemporary designs, incomparable service and one-of-a-kind brand amenities, catering to modern travelers who seek a reprieve from traditional, predictable properties.
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About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 67 countries spanning 249 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes, designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in J.D. Power's North America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was honored as one of Forbes Magazine's Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, Global Gaming's 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit or

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