Owners Reconsider Hotels' Positioning, Actively Pursue Deals
Hotel Asset Managers Association Survey Shares Insights Into Owner Mindset
The COVID-19 pandemic is making hotel owners reevaluate their strategies either because of the challenges the pandemic has caused or the opportunities it has created.
Of the responding asset managers, roughly two-thirds said they did not plan on changing brands or management companies. The remaining third indicated they were, breaking down to 5% for brand changes, 10% for management changes and 15% for both.